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Best practices and legendary insights on product design & development, innovation, apps, IoT, VR, software, and more.

November 22, 2017

CEOs: Invest in UX Design With These 3 Tips or Get Left Behind

Having grown by three hundred fifty-three times in just five years and hired more than a hundred people within eighteen months, Airbnb is the epitome of a unicorn. But it didn't get there solely through stellar marketing, product management, or leadership. No, it did so in large part through an unrelenting focus on experience design.

November 21, 2017

How Augmented and Virtual Reality Experiences Can Reengage Retail Shoppers

Remember when Pokemon GO reached 40 million users in one week? For virtual and augmented reality, it was the shot heard 'round the world.The augmented reality app's success reverberated beyond the smartphone world and throughout the retail galaxy.

November 21, 2017

5 Steps to Spur Innovations Forward

Innovation requires both rigidity and freedom. Innovators need to be held accountable for their ideas, but they also need space to try new things. Breakthroughs cannot happen without rapid testing and experimentation, and they certainly cannot happen without failure.

November 20, 2017

Rules of the Game: 5 Common Creative Brief Mistakes to Avoid

In the game Dungeons and Dragons (or D and D for short), the person with the plan is known as the dungeon master. He or she creates what's called a dungeon master's guide, which creatively steers the game while adhering to certain boundaries. That, minus the sorcery, orcs, and dragons, is basically the creative's role in product development.

November 17, 2017

When Slower UX is Better UX

In most cases, a speedy user experience makes sense. Optimization is important, and frankly, most sites need more of it, not less.