california app design company

Augmented Reality

November 21, 2017

How Augmented and Virtual Reality Experiences Can Reengage Retail Shoppers

Remember when Pokemon GO reached 40 million users in one week? For virtual and augmented reality, it was the shot heard 'round the world.The augmented reality app's success reverberated beyond the smartphone world and throughout the retail galaxy.

November 09, 2016

Why the Virtual World Will Be Like the Matrix (and Why That's a Good Thing)

At Dell EMC, we’re obsessed with data: its generation, storage, analysis, and application. As a global leader in information storage and management, we have a unique perspective about the scaling of data generation, and its power to change the world around us. We also see, along with the rest of the world, the rapid development of emerging technologies and tech platforms such as augmented and virtual reality, the Internet of Things, and their actual and potential effect on data generation and storage. Among the many questions this trend generates, the explosion of new devices and data beg a particularly intriguing one: To what degree can we be literally surrounded by data? The possibilities are both chilling and exhilarating.

September 08, 2016

New Survey Report: The State of Virtual Reality in 2016

San Francisco, CA - September 8, 2016 - Today, Yeti LLC (www.yeti.co) released the results of a survey, “The State of Virtual Reality, 2016”, examining the current state of virtual reality (VR), conducted among product developers at US-based companies that are either VR-centric or just beginning to dabble in the space. The survey report explores...

August 23, 2016

New Whitepaper: Enterprise Implications & New Trends in AR & VR

Yeti's Latest Whitepaper, "Augmented and Virtual Reality Are Here: How Will Your Company Use Them to Explore New Worlds?" Shows Enterprise Implications and Emerging Trends.

April 19, 2016

VR Is No Gimmick: How Virtual Worlds Will Change Our Reality

Just over 20 years ago, Nintendo debuted the Virtual Boy. Although the device didn’t give us the virtual experience we’d hoped for — and was, in fact, ridiculed at the time for its convoluted controls and cheesy imagery — I still remember playing with the device and feeling like there was something magical about it. That futuristic excitement I felt as a kid has since come to fruition. Although Nintendo charged ahead of its time with the Virtual Boy, it inspired a generation of developers like me to dream about what virtual reality could be.