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December 07, 2016

How Apple Wallet Passes & Beacons Will Revolutionize Multiple Industries

Beacons contribute to billions of dollars in retail sales each year, but most use cases for beacons require users to download an app. How can this hurdle be overcome? We’ve actively been exploring other ways companies can use beacons to interact with consumers.

December 06, 2016

5 Brands That Should Leverage Mobile Beacons Immediately

Beacons are low-cost, small hardware devices that use ‘Bluetooth low energy’ technology to emit a signal that can be picked up by nearby devices. They can be used for greater accuracy in location-based applications, allowing companies to track user trends and provide a more personalized customer experience. We’ve experimented with different use cases for beacons and how they can be used most effectively to reach target audiences.

September 26, 2016

How Beacons Can Revolutionize The Mobile Customer Experience

Using Beacons to Interact with the Physical World Yeti recently released a post on The Physical Web which uses browsers such as Chrome to scan for URLs emitted from beacons. We’ve continued to experiment with beacons and explore possible applications for them. Beacons can create a better experience for consumers and provide companies with information about customer behavior. Companies have increased mobile app downloads by 600% after integrating beacons. This article is meant to summarize our discoveries and provide more information on beacons and their potential uses.

February 02, 2015

Innovations in Proximity Technology

When we think of proximity technology the default vision is passing by a store and having a coupon pop up on your smartphone, but the technology is going to do so much more. As you approach your car, the door unlocks and the motor starts.  When returning home, your lights turn on and your favorite music comes on the speaker—and you haven’t pressed a button.