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Business

September 14, 2016

3 Development Phases for Your Company’s 20-Year Product Plan

Blockbuster was once at the top of its industry. You wanted a lazy Sunday, so you drove to Blockbuster to rent a movie. How, then, did Netflix steal Blockbuster's monopoly in just a few short years? Blockbuster had a massive distribution network and after its purchase by Dish Network gained the opportunity to reinvent its brick-and-mortar model, but the video chain instead doubled down. It failed to see streaming as the future of on-demand video, and it didn't have the foresight to cut out the content middleman.

September 07, 2016

The One Question That Led to Apple's Success in Design

Apple products are famous for attracting loyal customers (or dare I say, fanatics) who happily lay down most of their most recent paycheck in exchange for a shiny rectangle. And while this new shiny rectangle is confusingly similar to the one already in their pockets, these raving fans depart with a deep sense of fulfillment. It's apparent that Steve Jobs knew what he was doing when he created Apple; he knew he was selling more than a device.

August 19, 2016

7 Reasons to Hire Product Development Experts

Consultants make the business world go round. Companies hire them for management advice, company branding, and marketing strategy. Why wouldn't they do the same for product development expertise? Whether your company is building its first product or its fifteenth, it's important to realize that new products mean new tech and big resource commitments. To ensure your next technology is well worth the cost and is built on a solid foundation, consider outsourcing its development to a third-party agency.

June 30, 2016

Stuck in a Creative Rut? 11 Steps to Coax Out New Ideas

Inside each of us, Walt Disney believed, are a dreamer, a realist, and a critic. These three perceptual positions underpin the Disney approach to creativity — a process he called “imagineering”. But Disney’s creative method isn’t just for the crafting of squawking, mischievous ducks and heroic princesses; it’s also a useful tactic for any company wanting to ideate, review, and refine concepts for a creative product.

June 23, 2016

3 Strategies for Turning Your Product Into a Service

The United States is undoubtedly a service economy. In terms of total employment, manufacturing took the cake in 36 states in 1990; it dominates just seven state economies today. Unfortunately, that leaves struggling many product-based companies, which have had trouble breaking into the service sector. But the Internet of Things has changed the game. Now, thanks to smart technologies, it’s easy to see how a refrigerator, pair of shoes, or even a football helmet can provide a service.