california app design company

Business

June 15, 2016

8 Tech Company Postmortems & How to Avoid the Same Fate

Poor business or product strategy can affect all types of companies. It's not just limited to starry-eyed startups, nor are tried-and-true brands safe from it. The reality is that, across all industries, somewhere between 25 and 45 percent of products fail. Of course, it’s tough for business leaders to foresee every snag their company might encounter. While hindsight is 20/20, some of these missteps may have been avoidable. Here are eight instances where some very well-funded products were forced to shutter.

January 23, 2016

Our Latest Project... Chelsea Handler: Gotta Go

Whether it's a tense evening with the in-laws or a dinner date gone sour, life contains some painfully awkward moments: You pick intently at your plate, hoping for something - anything - to break the thick fog of silence that has settled over the room.

November 19, 2015

Guest Post: Acquiring Engaged Users with ASO

Optimizing an app store listing is called App Store Optimization (ASO). ASO creates a long-term competitive advantage.

October 13, 2015

New Guide: Embracing Digital Product Innovation

Wondering how to build a loyal brand following? It's about more than marketing, it's about building immersive IoT-enabled brand experiences that will help your customers stay connected with you no matter where they are. The sad truth for new product developers is that customers don't really want to engage with brands.

September 16, 2015

The Future of the Connected Office

TLDR: The Internet of Things will transform the way we work, before it transforms our homelife.