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Culture

A glimpse into the day-to-day life of a Yeti.

November 21, 2017

5 Steps to Spur Innovations Forward

Innovation requires both rigidity and freedom. Innovators need to be held accountable for their ideas, but they also need space to try new things. Breakthroughs cannot happen without rapid testing and experimentation, and they certainly cannot happen without failure.

February 22, 2017

How to Manage Your Innovation Team Without Quashing Creativity

When presented with the first iPod prototype, Steve Jobs famously dropped it into an aquarium. The bubbles that rose to the top proved the device could be smaller; it could be better. Since then, Jobs' lesson to Apple engineers has only become more relevant. In a world of ever accelerating change, continuous innovation is the only way companies can stay ahead.

October 24, 2016

5 Personalities Your Brand Needs on Its Innovation Dream Team

But when innovation teams work together seamlessly, the whole is greater than the sum of its parts. By giving all members input into decisions — product designs, new features, sales strategies, and more — innovation teams can create the best solutions for customers' needs.

January 23, 2016

Our Latest Project... Chelsea Handler: Gotta Go

Whether it's a tense evening with the in-laws or a dinner date gone sour, life contains some painfully awkward moments: You pick intently at your plate, hoping for something - anything - to break the thick fog of silence that has settled over the room.

September 08, 2015

Meet the Yetis - Nick Alekhine

Meet Nick, our amazing unicorn developer!