california app design company

Design

Our observations and strategies for effective product design.

December 29, 2017

How to Design a Chatbot Your Customers Actually Want to Talk To

Creating a chatbot isn't just about designing something; it's also about designing someone. That's why startup x.ai hired Harvard grad Anna Kelsey, whose education centered around folklore mythology and theater. Kelsey's experience with characters and how they react and respond to one another helps her createchatbots with personality, which keep conversations feeling fresh and unscripted.

November 22, 2017

Our Favorite Mobile Product Design Tools

The app boom isn't over; it's ramping up.

November 22, 2017

CEOs: Invest in UX Design With These 3 Tips or Get Left Behind

Having grown by three hundred fifty-three times in just five years and hired more than a hundred people within eighteen months, Airbnb is the epitome of a unicorn. But it didn't get there solely through stellar marketing, product management, or leadership. No, it did so in large part through an unrelenting focus on experience design.

November 20, 2017

Rules of the Game: 5 Common Creative Brief Mistakes to Avoid

In the game Dungeons and Dragons (or D and D for short), the person with the plan is known as the dungeon master. He or she creates what's called a dungeon master's guide, which creatively steers the game while adhering to certain boundaries. That, minus the sorcery, orcs, and dragons, is basically the creative's role in product development.

March 06, 2017

Does Your Creative Brief Contain These 10 Elements?

Imagine trying to build a product that you know nothing about. Who is the user? What features do those users need? What’s the budget and deadline? What should the interface and color scheme look like? A product’s creative brief — also known as the “product overview” or “project brief” — provides developers and designers with answers to those essential questions. Without it, they’re forced to hunt for basic project information, opening the door to costly errors and missed timelines. 

With a creative brief in hand, however, product developers and designers can confidently and quickly jump in. On a recent healthcare product, for instance, a client brought us a very comprehensive creative product brief — complete with product flows, a timeline, and a description of success. The brief allowed us to quickly understand client needs, fashion a product roadmap, and hit the ground running.