california app design company

Design

Our observations and strategies for effective product design.

November 01, 2018

Make Cryptocurrency More Usable With These Non-Crypto Tech Tweaks

To many, "cryptocurrency" might be just another buzzword. But those consumers are potential cryptocurrency users as long as they receive the right information for their level of experience with the currency.

October 29, 2018

5 Ways a UX Designer Can Benefit Your Company

Experienced UX designers are one of the most coveted talent assets among small businesses especially those that rely on tech. UX design is a spectrum, so depending on the strengths of the designer you hire, you can use these employees for everything from prototype mock-ups to customer research.

October 15, 2018

What's The Point of Wireframes

Building a good product is a lot like building a house. You have a vision in your head of what you want the end product to look like, how you want the product’s flows to go and where you see each element going. When it comes time to start building however you need a visual understanding and agreement of how everything will fit together so that the team is always on the same page. This is where wireframes really shine and can make or break a product.

June 08, 2018

How to Create a Smart Home Product People Actually Want to Use

For all the hype around the Internet of Things, most people are still content to control their homes manually. A recent Gartner survey found that they don't mind getting up to adjust the temperature or turn off the lights, and 58 percent of respondents actually prefer the idea of standalone devices to connected ones.

April 26, 2018

What's the 'Right' UX and UI? Ask Your Users

A while back, a large manufacturer asked us to retool the user experience for its product. We assumed it wanted us to research its target users and design a product to fit their needs. Our client assumed something else, and sadly, the miscommunication sank our partnership.