california app design company


Our observations and strategies for effective product design.

November 06, 2019

An Introduction to Propositional Density

Propositional Density is a simple but profound equation quantified by dividing the number of elements used in a design by the points of meaning embedded in it. This talk, given by Lance Weisser at a recent Design Thinking meetup, provides an in depth introduction to the basics of Propositional Density.

September 01, 2019

Meaningful Design

In a time when work-life balance is increasingly difficult to achieve, many of us seek work that is meaningful and gives us a sense of purpose. How might designers navigate finding and defining meaningful work?

June 05, 2019

The Importance of User Testing

Curious about why user testing is such a crucial step in the product development process? Read on for an in depth explanation of the importance of user testing.

May 28, 2019

The Adventure of Inventing: A Guide to Building Impactful Products

Here at Yeti we love learning new things, so twice a month we open up the floor to presentations on areas of personal expertise.! Our CEO and Co-Founder, Tony Scherba, recently gave this presentation on building impactful products, in which he discusses the three most important elements necessary to build successful products.

February 12, 2019

Want to Build Better Products? Use Empathy Mapping.

The ability to put yourself in someone else's shoes and see the world from a different perspective is a critical skill for any product developer. It's also what enables an entire product team to create things that people love to use and share.