california app design company

Design

Our observations and strategies for effective product design.

June 05, 2019

The Importance of User Testing

Imagine you've just had an amazing idea for a product that you know people everywhere will go crazy for- in fact, just the other day your friends were talking about how great it would be if something like this product existed.

May 28, 2019

The Adventure of Inventing: A Guide to Building Impactful Products

Here at Yeti we love learning new things, so twice a month we open up the floor to presentations on areas of personal expertise. Topics range from the basics of inbound marketing, to design for startups, to tips for living and working out of a backpack! Our CEO and Co-Founder, Tony Scherba, recently gave this presentation on building impactful products, in which he discusses the three most important elements necessary to build successful products. Enjoy the video!

February 12, 2019

Want to Build Better Products? Use Empathy Mapping.

The ability to put yourself in someone else's shoes and see the world from a different perspective is a critical skill for any product developer. It's also what enables an entire product team to create things that people love to use and share.

November 01, 2018

Make Cryptocurrency More Usable With These Non-Crypto Tech Tweaks

To many, "cryptocurrency" might be just another buzzword. But those consumers are potential cryptocurrency users as long as they receive the right information for their level of experience with the currency.

October 29, 2018

5 Ways a UX Designer Can Benefit Your Company

Experienced UX designers are one of the most coveted talent assets among small businesses especially those that rely on tech. UX design is a spectrum, so depending on the strengths of the designer you hire, you can use these employees for everything from prototype mock-ups to customer research.