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Design

Our observations and strategies for effective product design.

June 08, 2018

How to Create a Smart Home Product People Actually Want to Use

For all the hype around the Internet of Things, most people are still content to control their homes manually. A recent Gartner survey found that they don't mind getting up to adjust the temperature or turn off the lights, and 58 percent of respondents actually prefer the idea of standalone devices to connected ones.

April 26, 2018

What's the 'Right' UX and UI? Ask Your Users

A while back, a large manufacturer asked us to retool the user experience for its product. We assumed it wanted us to research its target users and design a product to fit their needs. Our client assumed something else, and sadly, the miscommunication sank our partnership.

April 26, 2018

What Separates User Experience and User Interface Design?

Before I became a user experience designer, I worked as a trial lawyer. That might sound like a serious career switch, but to me, the core responsibility of the two roles is similar. Instead of fiercely advocating for my clients, I'm going to bat for a different sort of client: the users of the products and services that the Yeti team tackles.

February 23, 2018

6 Tips for Designing and Developing a Strong, Healthy Fitness App

So many fitness apps are like New Year's resolutions: They start strong but quickly fizzle out.

February 20, 2018

Invest in Your Finance App's Future With These 7 Development and Design Tips

Since Early Warning Serviceslaunchedits standalone app, Zelle, last fall, Apple and Android users have been cashing in on easy, no-cost bank transfers.