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Design

Our observations and strategies for effective product design.

February 08, 2017

3 Tips For Writing Better Creative Briefs

Every great relationship is built on strong communication. Relationships between product or marketing leaders and creatives often hit rough patches when communication breaks down. 

January 25, 2017

UX Design Philosophy: An Interview With Joe Pascavage

Joe is a Creative Director at QVC, Inc. managing the Product + UX Design teams in West Chester, PA. Ever since joining he has worked on building the brand across many channels. Whether it's a new digital interface, web design, or pioneering new technology like watchOS or tvOS, he has been a part of the process. If you’ve seen the brand, then you’ve seen his work. As a creative front-runner, Joe has helped establish, manage, and strengthen many brands with the simple intention to connect with problem solvers and people passionate about design.

October 24, 2016

5 Personalities Your Brand Needs on Its Innovation Dream Team

But when innovation teams work together seamlessly, the whole is greater than the sum of its parts. By giving all members input into decisions — product designs, new features, sales strategies, and more — innovation teams can create the best solutions for customers' needs.

September 07, 2016

The One Question That Led to Apple's Success in Design

Apple products are famous for attracting loyal customers (or dare I say, fanatics) who happily lay down most of their most recent paycheck in exchange for a shiny rectangle. And while this new shiny rectangle is confusingly similar to the one already in their pockets, these raving fans depart with a deep sense of fulfillment. It's apparent that Steve Jobs knew what he was doing when he created Apple; he knew he was selling more than a device.

August 30, 2016

Yeti Presents: “The Definitive Guide to Product Design Sprints”

San Francisco, CA - August 30, 2016 - Today, San Francisco-based design and development firm, Yeti LLC (www.yeti.co), has released The Definitive Guide to Product Design Sprints, a comprehensive, start-to-finish manual covering why, when, and how a proper design sprint can take an idea to tested prototype in just five days.