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Design

Our observations and strategies for effective product design.

August 19, 2016

7 Reasons to Hire Product Development Experts

Consultants make the business world go round. Companies hire them for management advice, company branding, and marketing strategy. Why wouldn't they do the same for product development expertise? Whether your company is building its first product or its fifteenth, it's important to realize that new products mean new tech and big resource commitments. To ensure your next technology is well worth the cost and is built on a solid foundation, consider outsourcing its development to a third-party agency.

August 12, 2016

To Test or Not to Test? What to Include in Your Tech Prototype

Building the full version of a technology product without a prototype can be a nightmare. These samples don’t just save time during the development process — they also save money. For example, a client of ours wanted to build a tool that helps connect to and monitor physical servers. We wanted to use Bluetooth technology, but because the product didn’t have those capabilities built in, we had to pick from a wide array of standalone Bluetooth chips.

August 10, 2016

Crowdsourcing: Spotify's Secret Weapon for Curation at Scale

At first, Spotify's Discover Weekly seems no different than recommendation engines available through Apple's or Pandora's streaming platforms. But take a peek under the hood, and you'll notice the streaming giants have taken three distinct routes to serving up hits. Apple's newest streaming platform, Apple Music, offers tracks sorted by genre and curated by teams of internal editors. The recommendations, to be sure, are spot-on — but one has to wonder: Is the model viable for companies that, unlike Apple, can't afford to run at a perpetual loss?

August 08, 2016

10-Tip Guide To IoT Product Design

When thinking about the future of technology, it's hard not to imagine living like The Jetsons in a utopian future, taking saucer-shaped aerocars from sky-high homes to three-day-a-week jobs. It's a wonderful dream, but the fast-approaching future of technology-infused life will contain a lot fewer jetpacks and many more solutions that quietly — almost imperceptibly — make life easier.

July 26, 2016

Yeti Launches “The Ultimate Guide to Prototyping Success”

New Whitepaper from SF-based Design and Development Studio Provides Candid, Actionable Approaches to Implementing Time-and Money-Saving Prototyping Processes