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Design

Our observations and strategies for effective product design.

November 20, 2017

Rules of the Game: 5 Common Creative Brief Mistakes to Avoid

In the game Dungeons and Dragons (or D and D for short), the person with the plan is known as the dungeon master. He or she creates what's called a dungeon master's guide, which creatively steers the game while adhering to certain boundaries. That, minus the sorcery, orcs, and dragons, is basically the creative's role in product development.

March 06, 2017

Does Your Creative Brief Contain These 10 Elements?

Imagine trying to build a product that you know nothing about. Who is the user? What features do those users need? What’s the budget and deadline? What should the interface and color scheme look like? A product’s creative brief — also known as the “product overview” or “project brief” — provides developers and designers with answers to those essential questions. Without it, they’re forced to hunt for basic project information, opening the door to costly errors and missed timelines. 

With a creative brief in hand, however, product developers and designers can confidently and quickly jump in. On a recent healthcare product, for instance, a client brought us a very comprehensive creative product brief — complete with product flows, a timeline, and a description of success. The brief allowed us to quickly understand client needs, fashion a product roadmap, and hit the ground running.

February 23, 2017

5 Common App Design and Development Mistakes to Avoid

Finally finishing development of your first mobile app is an exhilarating feeling. And it’s one that quickly fades when that app is rejected from Apple’s App Store. Thousands of iOS developers endure this emotional roller coaster every week. But acceptance isn’t the end of the road. A whopping 59 percent of apps generate so little revenue that they don’t even recoup development costs. Beyond painful rejections and inadequate monetization, poor development practices can also hurt users and cause PR nightmares. Just ask the developers of EnergyRescue. In January, the battery- saving app was booted from Google’s Play Store after a security vendor discovered it had been embedded with ransomware because of a development oversight.

February 08, 2017

3 Tips For Writing Better Creative Briefs

Every great relationship is built on strong communication. Relationships between product or marketing leaders and creatives often hit rough patches when communication breaks down. 

January 25, 2017

UX Design Philosophy: An Interview With Joe Pascavage

Joe is a Creative Director at QVC, Inc. managing the Product + UX Design teams in West Chester, PA. Ever since joining he has worked on building the brand across many channels. Whether it's a new digital interface, web design, or pioneering new technology like watchOS or tvOS, he has been a part of the process. If you’ve seen the brand, then you’ve seen his work. As a creative front-runner, Joe has helped establish, manage, and strengthen many brands with the simple intention to connect with problem solvers and people passionate about design.