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Design

Our observations and strategies for effective product design.

October 24, 2016

5 Personalities Your Brand Needs on Its Innovation Dream Team

But when innovation teams work together seamlessly, the whole is greater than the sum of its parts. By giving all members input into decisions — product designs, new features, sales strategies, and more — innovation teams can create the best solutions for customers' needs.

September 07, 2016

The One Question That Led to Apple's Success in Design

Apple products are famous for attracting loyal customers (or dare I say, fanatics) who happily lay down most of their most recent paycheck in exchange for a shiny rectangle. And while this new shiny rectangle is confusingly similar to the one already in their pockets, these raving fans depart with a deep sense of fulfillment. It's apparent that Steve Jobs knew what he was doing when he created Apple; he knew he was selling more than a device.

August 30, 2016

Yeti Presents: “The Definitive Guide to Product Design Sprints”

San Francisco, CA - August 30, 2016 - Today, San Francisco-based design and development firm, Yeti LLC (www.yeti.co), has released The Definitive Guide to Product Design Sprints, a comprehensive, start-to-finish manual covering why, when, and how a proper design sprint can take an idea to tested prototype in just five days.

August 19, 2016

7 Reasons to Hire Product Development Experts

Consultants make the business world go round. Companies hire them for management advice, company branding, and marketing strategy. Why wouldn't they do the same for product development expertise? Whether your company is building its first product or its fifteenth, it's important to realize that new products mean new tech and big resource commitments. To ensure your next technology is well worth the cost and is built on a solid foundation, consider outsourcing its development to a third-party agency.

August 12, 2016

To Test or Not to Test? What to Include in Your Tech Prototype

Building the full version of a technology product without a prototype can be a nightmare. These samples don’t just save time during the development process — they also save money. For example, a client of ours wanted to build a tool that helps connect to and monitor physical servers. We wanted to use Bluetooth technology, but because the product didn’t have those capabilities built in, we had to pick from a wide array of standalone Bluetooth chips.