california app design company


Our observations and strategies for effective product design.

August 12, 2016

To Test or Not to Test? What to Include in Your Tech Prototype

Building the full version of a technology product without a prototype can be a nightmare. These samples don’t just save time during the development process — they also save money. For example, a client of ours wanted to build a tool that helps connect to and monitor physical servers. We wanted to use Bluetooth technology, but because the product didn’t have those capabilities built in, we had to pick from a wide array of standalone Bluetooth chips.

August 10, 2016

Crowdsourcing: Spotify's Secret Weapon for Curation at Scale

At first, Spotify's Discover Weekly seems no different than recommendation engines available through Apple's or Pandora's streaming platforms. But take a peek under the hood, and you'll notice the streaming giants have taken three distinct routes to serving up hits. Apple's newest streaming platform, Apple Music, offers tracks sorted by genre and curated by teams of internal editors. The recommendations, to be sure, are spot-on — but one has to wonder: Is the model viable for companies that, unlike Apple, can't afford to run at a perpetual loss?

August 08, 2016

10-Tip Guide To IoT Product Design

When thinking about the future of technology, it's hard not to imagine living like The Jetsons in a utopian future, taking saucer-shaped aerocars from sky-high homes to three-day-a-week jobs. It's a wonderful dream, but the fast-approaching future of technology-infused life will contain a lot fewer jetpacks and many more solutions that quietly — almost imperceptibly — make life easier.

July 26, 2016

Yeti Launches “The Ultimate Guide to Prototyping Success”

New Whitepaper from SF-based Design and Development Studio Provides Candid, Actionable Approaches to Implementing Time-and Money-Saving Prototyping Processes

June 15, 2016

8 Tech Company Postmortems & How to Avoid the Same Fate

Poor business or product strategy can affect all types of companies. It's not just limited to starry-eyed startups, nor are tried-and-true brands safe from it. The reality is that, across all industries, somewhere between 25 and 45 percent of products fail. Of course, it’s tough for business leaders to foresee every snag their company might encounter. While hindsight is 20/20, some of these missteps may have been avoidable. Here are eight instances where some very well-funded products were forced to shutter.