Our observations and strategies for effective product design.
10 Tips for Successful Design Sprints
How do you shop for coffee? That’s the question Blue Bottle Coffee — a portfolio company of Google Ventures — began its design sprint with. While the micro-roasting startup had made a name for itself in the California and New York coffee scenes by 2013, its web presence needed work. To sprint its way to a better site, it brought in Google Ventures and Montreal-based design agency Dynamo. Blue Bottle’s most interesting finding? Contrary to expectations, the sprint helped it realize consumers don’t purchase coffee based on its origin; consumers care about preparation. In just five days, the consultants helped Blue Bottle prototype a beautiful new website engineered to help customers decide on coffee suited to their brewing preferences.
Hey Siri, What's a Conversational User Interface?
“What’s the best steakhouse in Chicago? Could you make me a reservation for a date this evening?” “Certainly. I’ll find a great steakhouse near you and get a table for two.” This conversation was not between an out-of-town visitor and a hotel concierge, it was a conversation with a computer. Welcome to the future of product design: the conversational user interface.
Paper or Plastic — Google Cardboard & Oculus Rift
As a product designer focused on user experience, I've had the ability to witness the evolution of two of the newest virtual reality devices: Google Cardboard and Oculus Rift. The verdict? Both offer engaging VR experiences that highlight key differences in product design from parent companies Google and Facebook.
The Secret to Knowing What a Client Is Thinking? Empathy Maps
No matter how innovative or delightful a product is, it's useless without users. Unless the entire team understands how and why users might want the app, it won't get much traction among its audience.
Top 5 New Year's Resolutions for Designers
After unwinding over the holidays, it's time to depart from your usual routine and think about what’s going to make 2016 different. There's no better time to reflect on your career development as a designer and set new short-term and long-term goals. The new year brings a host of fascinating developments for product design—here are some key goals to focus on in your professional development this year.