california app design company


Our observations and strategies for effective product design.

September 01, 2015

7 Successful Dynamic Brand Identities

Whether a Silicon Valley startup or a family bakery, a company rebranding can be one of the biggest stepping stones to growth. On average, organizations and brands change their identities once every seven to ten years. A successful rebranding can help attract new customers to a product as well as give existing ones a new perspective on a company and its values.

July 16, 2015

Meet the Yetis - Matt Russo

Meet Yeti's first design co-op, Matt!

June 25, 2015

Better Design & Development Collaboration

Product success depends on close collaboration between design and development teams. The journey from idea to working prototype to awesome product is paved with clear communication between the two. We can look back at most product hiccups and diagnose the problem as a miscommunication.

June 02, 2015

Amazon Dash and IoT Product Design

The Internet of Things is rapidly growing, and Amazon’s new Dash Button demonstrates how mobile IoT technology is revolutionizing day-to-day household routines.

March 16, 2015

5 Categories of Research for the App Development Process

It can be easy to focus on the solution, forgetting about the problem. Here are 5 types of research that improve our app development process.