Our observations and strategies for effective product design.
7 Successful Dynamic Brand Identities
Whether a Silicon Valley startup or a family bakery, a company rebranding can be one of the biggest stepping stones to growth. On average, organizations and brands change their identities once every seven to ten years. A successful rebranding can help attract new customers to a product as well as give existing ones a new perspective on a company and its values.
Better Design & Development Collaboration
Product success depends on close collaboration between design and development teams. The journey from idea to working prototype to awesome product is paved with clear communication between the two. We can look back at most product hiccups and diagnose the problem as a miscommunication.
Amazon Dash and IoT Product Design
The Internet of Things is rapidly growing, and Amazon’s new Dash Button demonstrates how mobile IoT technology is revolutionizing day-to-day household routines.
5 Categories of Research for the App Development Process
It can be easy to focus on the solution, forgetting about the problem. Here are 5 types of research that improve our app development process.