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Design

Our observations and strategies for effective product design.

May 16, 2016

Hey Siri, What's a Conversational User Interface?

“What’s the best steakhouse in Chicago? Could you make me a reservation for a date this evening?” “Certainly. I’ll find a great steakhouse near you and get a table for two.” This conversation was not between an out-of-town visitor and a hotel concierge, it was a conversation with a computer. Welcome to the future of product design: the conversational user interface.

March 22, 2016

Paper or Plastic — Google Cardboard & Oculus Rift

As a product designer focused on user experience, I've had the ability to witness the evolution of two of the newest virtual reality devices: Google Cardboard and Oculus Rift. The verdict? Both offer engaging VR experiences that highlight key differences in product design from parent companies Google and Facebook.

February 08, 2016

The Secret to Knowing What a Client Is Thinking? Empathy Maps

No matter how innovative or delightful a product is, it's useless without users. Unless the entire team understands how and why users might want the app, it won't get much traction among its audience.

December 30, 2015

Top 5 New Year's Resolutions for Designers

After unwinding over the holidays, it's time to depart from your usual routine and think about what’s going to make 2016 different. There's no better time to reflect on your career development as a designer and set new short-term and long-term goals. The new year brings a host of fascinating developments for product design—here are some key goals to focus on in your professional development this year.

November 10, 2015

How User Research Builds Better Products

Great apps start by acknowledging the most important person in the process: the end user. You can release what seems to be the best idea into the wild and still watch it fail if you don't take user needs into consideration during design and development.