Our observations and strategies for effective product design.
How User Research Builds Better Products
Great apps start by acknowledging the most important person in the process: the end user. You can release what seems to be the best idea into the wild and still watch it fail if you don't take user needs into consideration during design and development.
What is Product Design?
A product designer encompasses many different roles when it comes to developing user experiences. We explore "What is product design?"
How to Build Human-Centered Technology
Remember the Ctrl-Alt-Delete Wand? It was a handheld tool that could reach the Ctrl, Alt, and Delete keys on a standard-size keyboard back in the late 1990s.
The Future of the Connected Office
TLDR: The Internet of Things will transform the way we work, before it transforms our homelife.
7 Successful Dynamic Brand Identities
Whether a Silicon Valley startup or a family bakery, a company rebranding can be one of the biggest stepping stones to growth. On average, organizations and brands change their identities once every seven to ten years. A successful rebranding can help attract new customers to a product as well as give existing ones a new perspective on a company and its values.