california app design company


Our observations and strategies for effective product design.

November 10, 2015

How User Research Builds Better Products

Great apps start by acknowledging the most important person in the process: the end user. You can release what seems to be the best idea into the wild and still watch it fail if you don't take user needs into consideration during design and development.

October 27, 2015

What is Product Design?

A product designer encompasses many different roles when it comes to developing user experiences. We explore "What is product design?"

October 26, 2015

How to Build Human-Centered Technology

Remember the Ctrl-Alt-Delete Wand? It was a handheld tool that could reach the Ctrl, Alt, and Delete keys on a standard-size keyboard back in the late 1990s.

September 16, 2015

The Future of the Connected Office

TLDR: The Internet of Things will transform the way we work, before it transforms our homelife.

September 01, 2015

7 Successful Dynamic Brand Identities

Whether a Silicon Valley startup or a family bakery, a company rebranding can be one of the biggest stepping stones to growth. On average, organizations and brands change their identities once every seven to ten years. A successful rebranding can help attract new customers to a product as well as give existing ones a new perspective on a company and its values.