california app design company


Our observations and strategies for effective product design.

November 26, 2014

How Bungie Did Their Destiny Beta

Now that the hype has died and players have been able to log some serious hours into the first entry of Bungie’s next generation title Destiny, it’s not hard to find some critical articles about how the game hacks human behaviour to create habit inducing feedback loops. Recently I was reminded of the Destiny beta when I was putting together a landing page for a new product that included some email capture and a call to action to submit contact info to get access to the app. Something that stood out to me was how Destiny productized their beta and leveraged excitement in order to gain massive support for their alpha and beta testing.

November 25, 2014

Meet the Yetis - Amy Chiang

Meet our favorite design intern, Amy!

October 15, 2014

Quick and Easy Prototyping

How to take an idea from pencil and paper to an interactive prototype in 3 easy steps. 

September 03, 2014

Helping Clients Communicate Ideas

From time to time we will encounter a client that has an idea they are desperately trying to describe. While we love hearing the concept and trying to understand the various accompanying hand-motions, they often fail to properly convey it. Rather, their ideas could be visualized in the form of basic wireframes, simple sketched-out flows or organization charts.

July 15, 2014

Wireframing an App

At its simplest, a wireframe is a visualization of how content will be displayed on a screen. Typically it is rendered in black and white or shades of grey. This is done so that the focus can be on communicating content structure and the hierarchy of information.