california app design company

Design

Our observations and strategies for effective product design.

October 26, 2015

How to Build Human-Centered Technology

Remember the Ctrl-Alt-Delete Wand? It was a handheld tool that could reach the Ctrl, Alt, and Delete keys on a standard-size keyboard back in the late 1990s.

September 16, 2015

The Future of the Connected Office

TLDR: The Internet of Things will transform the way we work, before it transforms our homelife.

September 01, 2015

7 Successful Dynamic Brand Identities

Whether a Silicon Valley startup or a family bakery, a company rebranding can be one of the biggest stepping stones to growth. On average, organizations and brands change their identities once every seven to ten years. A successful rebranding can help attract new customers to a product as well as give existing ones a new perspective on a company and its values.

July 16, 2015

Meet the Yetis - Matt Russo

Meet Yeti's first design co-op, Matt!

June 25, 2015

Better Design & Development Collaboration

Product success depends on close collaboration between design and development teams. The journey from idea to working prototype to awesome product is paved with clear communication between the two. We can look back at most product hiccups and diagnose the problem as a miscommunication.