Our observations and strategies for effective product design.
Better Design & Development Collaboration
Product success depends on close collaboration between design and development teams. The journey from idea to working prototype to awesome product is paved with clear communication between the two. We can look back at most product hiccups and diagnose the problem as a miscommunication.
Amazon Dash and IoT Product Design
The Internet of Things is rapidly growing, and Amazon’s new Dash Button demonstrates how mobile IoT technology is revolutionizing day-to-day household routines.
5 Categories of Research for the App Development Process
It can be easy to focus on the solution, forgetting about the problem. Here are 5 types of research that improve our app development process.
How Bungie Did Their Destiny Beta
Now that the hype has died and players have been able to log some serious hours into the first entry of Bungie’s next generation title Destiny, it’s not hard to find some critical articles about how the game hacks human behaviour to create habit inducing feedback loops. Recently I was reminded of the Destiny beta when I was putting together a landing page for a new product that included some email capture and a call to action to submit contact info to get access to the app. Something that stood out to me was how Destiny productized their beta and leveraged excitement in order to gain massive support for their alpha and beta testing.