california app design company


Our observations and strategies for effective product design.

September 03, 2014

Helping Clients Communicate Ideas

From time to time we will encounter a client that has an idea they are desperately trying to describe. While we love hearing the concept and trying to understand the various accompanying hand-motions, they often fail to properly convey it. Rather, their ideas could be visualized in the form of basic wireframes, simple sketched-out flows or organization charts.

July 15, 2014

Wireframing an App

At its simplest, a wireframe is a visualization of how content will be displayed on a screen. Typically it is rendered in black and white or shades of grey. This is done so that the focus can be on communicating content structure and the hierarchy of information.

April 11, 2014

Fixing Poster Image Stuttering on Looping Videos

A couple of days ago I was building an html5 video element that would autoplay and loop once it loaded. The idea is that it would look kind of like those looping gifs that you see all over the internet, but it's video! WOW! The problem was that the poster image would show up at the end of every loop and give the element a jarring stutter effect.

January 03, 2014

Don’t Judge a Design by its Looks

Paul Adams recently wrote a piece in which he addresses some concerns around the field of design today. Specifically, using design to impress peers rather than addressing real business problems.

March 21, 2013

Building an Application is a lot like Building a Bicycle

In my most recent experiment of building a new road bike I noticed that the process kept getting delayed due to lack of preparation. I basically approached this project with the ego that I could just remember all the parts I would need. In reality I just kept forgetting one small part, would order it, and then would quickly realize that I forgot just one more part.