california app design company

Design

Our observations and strategies for effective product design.

October 15, 2014

Quick and Easy Prototyping

How to take an idea from pencil and paper to an interactive prototype in 3 easy steps. 

September 03, 2014

Helping Clients Communicate Ideas

From time to time we will encounter a client that has an idea they are desperately trying to describe. While we love hearing the concept and trying to understand the various accompanying hand-motions, they often fail to properly convey it. Rather, their ideas could be visualized in the form of basic wireframes, simple sketched-out flows or organization charts.

July 15, 2014

Wireframing an App

At its simplest, a wireframe is a visualization of how content will be displayed on a screen. Typically it is rendered in black and white or shades of grey. This is done so that the focus can be on communicating content structure and the hierarchy of information.

April 11, 2014

Fixing Poster Image Stuttering on Looping Videos

A couple of days ago I was building an html5 video element that would autoplay and loop once it loaded. The idea is that it would look kind of like those looping gifs that you see all over the internet, but it's video! WOW! The problem was that the poster image would show up at the end of every loop and give the element a jarring stutter effect.

January 03, 2014

Don’t Judge a Design by its Looks

Paul Adams recently wrote a piece in which he addresses some concerns around the field of design today. Specifically, using design to impress peers rather than addressing real business problems.