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Development

Guides, how-to’s and tutorials for some of our biggest engineering challenges.

March 06, 2017

Does Your Creative Brief Contain These 10 Elements?

Imagine trying to build a product that you know nothing about. Who is the user? What features do those users need? What’s the budget and deadline? What should the interface and color scheme look like? A product’s creative brief — also known as the “product overview” or “project brief” — provides developers and designers with answers to those essential questions. Without it, they’re forced to hunt for basic project information, opening the door to costly errors and missed timelines. 

With a creative brief in hand, however, product developers and designers can confidently and quickly jump in. On a recent healthcare product, for instance, a client brought us a very comprehensive creative product brief — complete with product flows, a timeline, and a description of success. The brief allowed us to quickly understand client needs, fashion a product roadmap, and hit the ground running.

February 23, 2017

5 Common App Design and Development Mistakes to Avoid

Finally finishing development of your first mobile app is an exhilarating feeling. And it’s one that quickly fades when that app is rejected from Apple’s App Store. Thousands of iOS developers endure this emotional roller coaster every week. But acceptance isn’t the end of the road. A whopping 59 percent of apps generate so little revenue that they don’t even recoup development costs. Beyond painful rejections and inadequate monetization, poor development practices can also hurt users and cause PR nightmares. Just ask the developers of EnergyRescue. In January, the battery- saving app was booted from Google’s Play Store after a security vendor discovered it had been embedded with ransomware because of a development oversight.

January 19, 2017

10 Keys to a Successful Product Launch

It was love at first launch. In 2016, Prisma Labs gave many consumers their first taste — or sight, rather — of artificial intelligence. By using neural networks, the eponymous photo-editing app transforms photos into breathtaking impressionist paintings.

October 26, 2016

4 Development Detours to Plan for in a Product Roadmap

When clients come to Yeti with product proposals, they typically have a hundred features in mind. But in product development, less is more.

October 24, 2016

5 Personalities Your Brand Needs on Its Innovation Dream Team

But when innovation teams work together seamlessly, the whole is greater than the sum of its parts. By giving all members input into decisions — product designs, new features, sales strategies, and more — innovation teams can create the best solutions for customers' needs.