Guides, how-to’s and tutorials for some of our biggest engineering challenges.
4 Development Detours to Plan for in a Product Roadmap
When clients come to Yeti with product proposals, they typically have a hundred features in mind. But in product development, less is more.
5 Personalities Your Brand Needs on Its Innovation Dream Team
But when innovation teams work together seamlessly, the whole is greater than the sum of its parts. By giving all members input into decisions — product designs, new features, sales strategies, and more — innovation teams can create the best solutions for customers' needs.
How To Create A Product Roadmap
Recently, a client approached us with a great product idea. He knew the industry inside and out, understood customers’ pain points, and had ideas about how to solve them. The one thing he didn’t have? A product roadmap. A well-architected roadmap describes a project’s vision and lays out the path required to reach that destination.
How to Write a Creative Brief That Doesn’t Handcuff Development
Poorly written creative briefs are the handcuffs that prevent even the best teams in the world from doing good work; A well-written one however, can help the best teams produce amazing products.
How Beacons Can Revolutionize The Mobile Customer Experience
Using Beacons to Interact with the Physical World Yeti recently released a post on The Physical Web which uses browsers such as Chrome to scan for URLs emitted from beacons. We’ve continued to experiment with beacons and explore possible applications for them. Beacons can create a better experience for consumers and provide companies with information about customer behavior. Companies have increased mobile app downloads by 600% after integrating beacons. This article is meant to summarize our discoveries and provide more information on beacons and their potential uses.