california app design company

Product Design

Thoughts on effectively selling products to customers.

April 26, 2018

What's the 'Right' UX and UI? Ask Your Users

A while back, a large manufacturer asked us to retool the user experience for its product. We assumed it wanted us to research its target users and design a product to fit their needs. Our client assumed something else, and sadly, the miscommunication sank our partnership.

February 23, 2018

Real-World Retail Meets the Digital Experience: 6 Trends Sweeping Stores

If there were an Oscar for best digital experience, IKEA would win it. ItsSpace10 arenain Copenhagen a literal lobster tank before the Swedish furniture brand took it over in 2015 has developed some seriously cutting-edge customer technologies.

January 26, 2018

7 Development Pitfalls to Avoid With Your Next In-Store Technology

Next time you step into a department store, take a look at the technology around you. End-of-aisle call buttons. Credit card readers. Self-checkout kiosks that actually work if you're lucky.

January 22, 2018

8 Development Mistakes That Could Land Your Digital Health Product in the E.R.

The days of one-and-done annual checkups, unassisted surgeries, and faxed health records are all but over.

December 29, 2017

How to Design a Chatbot Your Customers Actually Want to Talk To

Creating a chatbot isn't just about designing something; it's also about designing someone. That's why startup x.ai hired Harvard grad Anna Kelsey, whose education centered around folklore mythology and theater. Kelsey's experience with characters and how they react and respond to one another helps her createchatbots with personality, which keep conversations feeling fresh and unscripted.