california app design company

Product Design

Thoughts on effectively selling products to customers.

October 15, 2018

What's The Point of Wireframes

Building a good product is a lot like building a house. You have a vision in your head of what you want the end product to look like, how you want the product’s flows to go and where you see each element going. When it comes time to start building however you need a visual understanding and agreement of how everything will fit together so that the team is always on the same page. This is where wireframes really shine and can make or break a product.

April 26, 2018

What's the 'Right' UX and UI? Ask Your Users

A while back, a large manufacturer asked us to retool the user experience for its product. We assumed it wanted us to research its target users and design a product to fit their needs. Our client assumed something else, and sadly, the miscommunication sank our partnership.

February 23, 2018

Real-World Retail Meets the Digital Experience: 6 Trends Sweeping Stores

If there were an Oscar for best digital experience, IKEA would win it. ItsSpace10 arenain Copenhagen a literal lobster tank before the Swedish furniture brand took it over in 2015 has developed some seriously cutting-edge customer technologies.

January 26, 2018

7 Development Pitfalls to Avoid With Your Next In-Store Technology

Next time you step into a department store, take a look at the technology around you. End-of-aisle call buttons. Credit card readers. Self-checkout kiosks that actually work if you're lucky.

January 22, 2018

8 Development Mistakes That Could Land Your Digital Health Product in the E.R.

The days of one-and-done annual checkups, unassisted surgeries, and faxed health records are all but over.