california app design company

Product Design

Thoughts on effectively selling products to customers.

June 25, 2015

Better Design & Development Collaboration

Product success depends on close collaboration between design and development teams. The journey from idea to working prototype to awesome product is paved with clear communication between the two. We can look back at most product hiccups and diagnose the problem as a miscommunication.

March 16, 2015

5 Categories of Research for the App Development Process

It can be easy to focus on the solution, forgetting about the problem. Here are 5 types of research that improve our app development process.

February 24, 2015

Incorporating an External Development Team Into Your Company

Companies can benefit from the cross-industry experience and built-in expertise of hiring an outside development agency to assist with a software application launch, rather than relying on internal staff. But once you’ve brought on a team, the next question is how should you integrate them into your existing workflow?

February 02, 2015

Innovations in Proximity Technology

When we think of proximity technology the default vision is passing by a store and having a coupon pop up on your smartphone, but the technology is going to do so much more. As you approach your car, the door unlocks and the motor starts.  When returning home, your lights turn on and your favorite music comes on the speaker—and you haven’t pressed a button.

November 26, 2014

How Bungie Did Their Destiny Beta

Now that the hype has died and players have been able to log some serious hours into the first entry of Bungie’s next generation title Destiny, it’s not hard to find some critical articles about how the game hacks human behaviour to create habit inducing feedback loops. Recently I was reminded of the Destiny beta when I was putting together a landing page for a new product that included some email capture and a call to action to submit contact info to get access to the app. Something that stood out to me was how Destiny productized their beta and leveraged excitement in order to gain massive support for their alpha and beta testing.