california app design company

Product Design

Thoughts on effectively selling products to customers.

September 19, 2014

The Internet is Liberating Video

Think about a stack of books; we see they are of various shapes and size. All of them have varying lengths and amounts of content but presumably they also each contain (more or less) a full story. Each book is free to have its form completely dictated by the content it contains.

September 03, 2014

Helping Clients Communicate Ideas

From time to time we will encounter a client that has an idea they are desperately trying to describe. While we love hearing the concept and trying to understand the various accompanying hand-motions, they often fail to properly convey it. Rather, their ideas could be visualized in the form of basic wireframes, simple sketched-out flows or organization charts.

July 15, 2014

Wireframing an App

At its simplest, a wireframe is a visualization of how content will be displayed on a screen. Typically it is rendered in black and white or shades of grey. This is done so that the focus can be on communicating content structure and the hierarchy of information.

January 03, 2014

Don’t Judge a Design by its Looks

Paul Adams recently wrote a piece in which he addresses some concerns around the field of design today. Specifically, using design to impress peers rather than addressing real business problems.