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Product Design

Thoughts on effectively selling products to customers.

November 22, 2017

Our Favorite Mobile Product Design Tools

The app boom isn't over; it's ramping up.

November 21, 2017

5 Steps to Spur Innovations Forward

Innovation requires both rigidity and freedom. Innovators need to be held accountable for their ideas, but they also need space to try new things. Breakthroughs cannot happen without rapid testing and experimentation, and they certainly cannot happen without failure.

November 20, 2017

Rules of the Game: 5 Common Creative Brief Mistakes to Avoid

In the game Dungeons and Dragons (or D and D for short), the person with the plan is known as the dungeon master. He or she creates what's called a dungeon master's guide, which creatively steers the game while adhering to certain boundaries. That, minus the sorcery, orcs, and dragons, is basically the creative's role in product development.

October 05, 2017

3 Lessons Yeti Learned Designing a Chatbot for the City of San Francisco

If you've worked for a large organization, this should sound familiar: You're trying to follow the “proper channels” for procurement. What should only take a few minutes turns into a whirlwind of red tape the size of a kaiju - a Japanese movie monster.

March 23, 2017

3 Mistakes Your Product Development Team Might Be Making

Years ago, while working on the second version of Weathermob — a social weather app — we made a mistake. The app had traction, but it also had flaws that we were correcting to help it reach the next level of growth. Rather than solicit user feedback on our new developments, we built and released the new iteration based on our assumptions about the product’s existing user base. While the relaunch was a success, it did upset a small-but-vocal cohort of users. Small things like font size and interface changes, which we thought were improvements, frustrated a key user base: seniors who enjoyed talking about the weather. We’d failed to do our homework, and we had to make last-minute changes to address the situation. Worse, we’d missed a big opportunity to show our users that we understood their needs.