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Product Design

Thoughts on effectively selling products to customers.

December 29, 2017

How to Design a Chatbot Your Customers Actually Want to Talk To

Creating a chatbot isn't just about designing something; it's also about designing someone. That's why startup x.ai hired Harvard grad Anna Kelsey, whose education centered around folklore mythology and theater. Kelsey's experience with characters and how they react and respond to one another helps her createchatbots with personality, which keep conversations feeling fresh and unscripted.

December 12, 2017

Who Should Your Chatbot Be? 5 Personalities Users Will Love

Think back to your most recent chatbot experience. Do you remember what the bot said? How it made you feel? Probably not. Most chatbots provide useful information, but they do so in a generic and (let's be honest) boring way.

November 22, 2017

Our Favorite Mobile Product Design Tools

The app boom isn't over; it's ramping up.

November 21, 2017

5 Steps to Spur Innovations Forward

Innovation requires both rigidity and freedom. Innovators need to be held accountable for their ideas, but they also need space to try new things. Breakthroughs cannot happen without rapid testing and experimentation, and they certainly cannot happen without failure.

November 20, 2017

Rules of the Game: 5 Common Creative Brief Mistakes to Avoid

In the game Dungeons and Dragons (or D and D for short), the person with the plan is known as the dungeon master. He or she creates what's called a dungeon master's guide, which creatively steers the game while adhering to certain boundaries. That, minus the sorcery, orcs, and dragons, is basically the creative's role in product development.