california app design company

Product Design

Thoughts on effectively selling products to customers.

February 08, 2017

3 Tips For Writing Better Creative Briefs

Every great relationship is built on strong communication. Relationships between product or marketing leaders and creatives often hit rough patches when communication breaks down. 

January 25, 2017

UX Design Philosophy: An Interview With Joe Pascavage

Joe is a Creative Director at QVC, Inc. managing the Product + UX Design teams in West Chester, PA. Ever since joining he has worked on building the brand across many channels. Whether it's a new digital interface, web design, or pioneering new technology like watchOS or tvOS, he has been a part of the process. If you’ve seen the brand, then you’ve seen his work. As a creative front-runner, Joe has helped establish, manage, and strengthen many brands with the simple intention to connect with problem solvers and people passionate about design.

January 19, 2017

10 Keys to a Successful Product Launch

It was love at first launch. In 2016, Prisma Labs gave many consumers their first taste — or sight, rather — of artificial intelligence. By using neural networks, the eponymous photo-editing app transforms photos into breathtaking impressionist paintings.

January 10, 2017

10 Tips for Successful Product Roadmapping

Developing a digital product without a roadmap is like trying to cook a meal without a dish in mind. Sure, you might have all the right ingredients for a filet mignon. But if you don’t combine them in a thoughtful, considerate way, you’re likely to wind up with an underwhelming meatball. 


October 26, 2016

4 Development Detours to Plan for in a Product Roadmap

When clients come to Yeti with product proposals, they typically have a hundred features in mind. But in product development, less is more.