Thoughts on effectively selling products to customers.
Customer Research & Mobile Excellence: An Interview With Jon Hoover Of Procore
As a product manager at Procore Technologies, Jon Hoover is responsible for the discovery and delivery of two world class mobile applications built for the construction professional. Procore for iOS and Procore for Android are both natively built for each platform by a dedicated team of in-house developers. He works with them to research, design, and develop apps that meet very specific customer needs. He meets with customers in their native environments, solicits feedback from internal marketing-facing teams, partners with executive and strategy teams, and works closely every day with designers and developers. He owns the product vision for Procore’s mobile applications, and works closely with other Product Managers to ensure changes made to Procore's mobile platform are done in concert with all other platforms.
3 Tips For Writing Better Creative Briefs
Every great relationship is built on strong communication. Relationships between product or marketing leaders and creatives often hit rough patches when communication breaks down.
UX Design Philosophy: An Interview With Joe Pascavage
Joe is a Creative Director at QVC, Inc. managing the Product + UX Design teams in West Chester, PA. Ever since joining he has worked on building the brand across many channels. Whether it's a new digital interface, web design, or pioneering new technology like watchOS or tvOS, he has been a part of the process. If you’ve seen the brand, then you’ve seen his work. As a creative front-runner, Joe has helped establish, manage, and strengthen many brands with the simple intention to connect with problem solvers and people passionate about design.
10 Keys to a Successful Product Launch
It was love at first launch. In 2016, Prisma Labs gave many consumers their first taste — or sight, rather — of artificial intelligence. By using neural networks, the eponymous photo-editing app transforms photos into breathtaking impressionist paintings.
10 Tips for Successful Product Roadmapping
Developing a digital product without a roadmap is like trying to cook a meal without a dish in mind. Sure, you might have all the right ingredients for a filet mignon. But if you don’t combine them in a thoughtful, considerate way, you’re likely to wind up with an underwhelming meatball.