california app design company

Product Design

Thoughts on effectively selling products to customers.

October 18, 2016

How To Create A Product Roadmap

Recently, a client approached us with a great product idea. He knew the industry inside and out, understood customers’ pain points, and had ideas about how to solve them. The one thing he didn’t have? A product roadmap. A well-architected roadmap describes a project’s vision and lays out the path required to reach that destination.

October 17, 2016

How Today's Sharpest IoT Brands Can Keep Their Edge

Last year, nearly 20 percent of U.S. broadband households reported owning a smart home device like a thermostat or a central home controller. By 2025, that's expected to jump to two-thirds of U.S. broadband households.

October 03, 2016

How to Write a Creative Brief That Doesn’t Handcuff Development

Poorly written creative briefs are the handcuffs that prevent even the best teams in the world from doing good work; A well-written one however, can help the best teams produce amazing products.

September 16, 2016

Boosting Collaboration Between Developers and Product Managers

Never underestimate a solid, communicative product manager. Not too long ago, our developers were creating a product that the client felt didn't need an involved manager. That left Yeti's team with lots of unanswered questions about what we were building — particularly about how features might affect the end user. After several ineffective sprints, we voiced our concerns, urging the client to allocate a product manager. The difference was night and day. Developers gained confidence, the product improved, and productivity soared.

September 08, 2016

New Survey Report: The State of Virtual Reality in 2016

San Francisco, CA - September 8, 2016 - Today, Yeti LLC (www.yeti.co) released the results of a survey, “The State of Virtual Reality, 2016”, examining the current state of virtual reality (VR), conducted among product developers at US-based companies that are either VR-centric or just beginning to dabble in the space. The survey report explores...