california app design company

Product Design

Thoughts on effectively selling products to customers.

January 25, 2017

UX Design Philosophy: An Interview With Joe Pascavage

Joe is a Creative Director at QVC, Inc. managing the Product + UX Design teams in West Chester, PA. Ever since joining he has worked on building the brand across many channels. Whether it's a new digital interface, web design, or pioneering new technology like watchOS or tvOS, he has been a part of the process. If you’ve seen the brand, then you’ve seen his work. As a creative front-runner, Joe has helped establish, manage, and strengthen many brands with the simple intention to connect with problem solvers and people passionate about design.

January 19, 2017

10 Keys to a Successful Product Launch

It was love at first launch. In 2016, Prisma Labs gave many consumers their first taste — or sight, rather — of artificial intelligence. By using neural networks, the eponymous photo-editing app transforms photos into breathtaking impressionist paintings.

January 10, 2017

10 Tips for Successful Product Roadmapping

Developing a digital product without a roadmap is like trying to cook a meal without a dish in mind. Sure, you might have all the right ingredients for a filet mignon. But if you don’t combine them in a thoughtful, considerate way, you’re likely to wind up with an underwhelming meatball. 

October 26, 2016

4 Development Detours to Plan for in a Product Roadmap

When clients come to Yeti with product proposals, they typically have a hundred features in mind. But in product development, less is more.

October 18, 2016

How To Create A Product Roadmap

Recently, a client approached us with a great product idea. He knew the industry inside and out, understood customers’ pain points, and had ideas about how to solve them. The one thing he didn’t have? A product roadmap. A well-architected roadmap describes a project’s vision and lays out the path required to reach that destination.