california app design company

Product Design

Thoughts on effectively selling products to customers.

October 17, 2016

How Today's Sharpest IoT Brands Can Keep Their Edge

Last year, nearly 20 percent of U.S. broadband households reported owning a smart home device like a thermostat or a central home controller. By 2025, that's expected to jump to two-thirds of U.S. broadband households.

October 03, 2016

How to Write a Creative Brief That Doesn’t Handcuff Development

Poorly written creative briefs are the handcuffs that prevent even the best teams in the world from doing good work; A well-written one however, can help the best teams produce amazing products.

September 16, 2016

Boosting Collaboration Between Developers and Product Managers

Never underestimate a solid, communicative product manager. Not too long ago, our developers were creating a product that the client felt didn't need an involved manager. That left Yeti's team with lots of unanswered questions about what we were building — particularly about how features might affect the end user. After several ineffective sprints, we voiced our concerns, urging the client to allocate a product manager. The difference was night and day. Developers gained confidence, the product improved, and productivity soared.

September 08, 2016

New Survey Report: The State of Virtual Reality in 2016

San Francisco, CA - September 8, 2016 - Today, Yeti LLC ( released the results of a survey, “The State of Virtual Reality, 2016”, examining the current state of virtual reality (VR), conducted among product developers at US-based companies that are either VR-centric or just beginning to dabble in the space. The survey report explores...

September 07, 2016

The One Question That Led to Apple's Success in Design

Apple products are famous for attracting loyal customers (or dare I say, fanatics) who happily lay down most of their most recent paycheck in exchange for a shiny rectangle. And while this new shiny rectangle is confusingly similar to the one already in their pockets, these raving fans depart with a deep sense of fulfillment. It's apparent that Steve Jobs knew what he was doing when he created Apple; he knew he was selling more than a device.