Thoughts on effectively selling products to customers.
Yeti Launches “The Ultimate Guide to Prototyping Success”
New Whitepaper from SF-based Design and Development Studio Provides Candid, Actionable Approaches to Implementing Time-and Money-Saving Prototyping Processes
8 Tech Company Postmortems & How to Avoid the Same Fate
Poor business or product strategy can affect all types of companies. It's not just limited to starry-eyed startups, nor are tried-and-true brands safe from it. The reality is that, across all industries, somewhere between 25 and 45 percent of products fail. Of course, it’s tough for business leaders to foresee every snag their company might encounter. While hindsight is 20/20, some of these missteps may have been avoidable. Here are eight instances where some very well-funded products were forced to shutter.
10 Tips for Successful Design Sprints
How do you shop for coffee? That’s the question Blue Bottle Coffee — a portfolio company of Google Ventures — began its design sprint with. While the micro-roasting startup had made a name for itself in the California and New York coffee scenes by 2013, its web presence needed work. To sprint its way to a better site, it brought in Google Ventures and Montreal-based design agency Dynamo. Blue Bottle’s most interesting finding? Contrary to expectations, the sprint helped it realize consumers don’t purchase coffee based on its origin; consumers care about preparation. In just five days, the consultants helped Blue Bottle prototype a beautiful new website engineered to help customers decide on coffee suited to their brewing preferences.
Intro To Design Sprints: The Process Behind Legendary Products
The design sprint was pioneered by GV’s Jake Knapp, who recently published his methods in “Sprint,” a book about how nearly any design challenge can be solved in a week through rapid prototyping and user testing. So when Yeti first read Knapp’s blog posts detailing his design sprint methodology, we couldn’t wait to try it: The sprint felt like a natural, obvious evolution of our design processes. Design sprints aren’t just a Silicon Valley fad, though: They’re the latest innovation in problem-solving that modern companies are using to move from frustration to solution, catalyzing the creation of products that customers truly want.
7 Prototyping Tips to Launch Your Product Upward
Conducted in late 1972, the Apollo 17 mission is one of NASA’s greatest achievements. Not only was it the last manned mission to the moon, but it was also an astutely built lander that broke records for the longest manned lunar landing flight (and the longest time in lunar orbit). The lander was undoubtedly an engineering feat. The federal government had given NASA just a few short years to build, test, launch, and successfully return a lander to orbit. Lives were on the line, and with the shrinking NASA budget, the team didn’t have the time or resources to build something that would fail.