california app design company

Product Design

Thoughts on effectively selling products to customers.

March 22, 2016

Paper or Plastic — Google Cardboard & Oculus Rift

As a product designer focused on user experience, I've had the ability to witness the evolution of two of the newest virtual reality devices: Google Cardboard and Oculus Rift. The verdict? Both offer engaging VR experiences that highlight key differences in product design from parent companies Google and Facebook.

March 10, 2016

Breathing Life Back Into Retro Games With VR Technology

At Yeti, we build a lot of digital products for businesses. We’ve crafted complex analytics applications, weather crowdsourcing software, and career services platforms. 

But working on Chelsea Handler: Gotta Go brought out our fun side, and we’ve recently been working on another game prototype: a virtual reality game called Tiny Eye, inspired by a classic childhood game.

February 08, 2016

The Secret to Knowing What a Client Is Thinking? Empathy Maps

No matter how innovative or delightful a product is, it's useless without users. Unless the entire team understands how and why users might want the app, it won't get much traction among its audience.

January 23, 2016

Our Latest Project... Chelsea Handler: Gotta Go

Whether it's a tense evening with the in-laws or a dinner date gone sour, life contains some painfully awkward moments: You pick intently at your plate, hoping for something - anything - to break the thick fog of silence that has settled over the room.

November 10, 2015

How User Research Builds Better Products

Great apps start by acknowledging the most important person in the process: the end user. You can release what seems to be the best idea into the wild and still watch it fail if you don't take user needs into consideration during design and development.