Thoughts on effectively selling products to customers.
Paper or Plastic — Google Cardboard & Oculus Rift
As a product designer focused on user experience, I've had the ability to witness the evolution of two of the newest virtual reality devices: Google Cardboard and Oculus Rift. The verdict? Both offer engaging VR experiences that highlight key differences in product design from parent companies Google and Facebook.
Breathing Life Back Into Retro Games With VR Technology
At Yeti, we build a lot of digital products for businesses. We’ve crafted complex analytics applications, weather crowdsourcing software, and career services platforms. But working on Chelsea Handler: Gotta Go brought out our fun side, and we’ve recently been working on another game prototype: a virtual reality game called Tiny Eye, inspired by a classic childhood game.
The Secret to Knowing What a Client Is Thinking? Empathy Maps
No matter how innovative or delightful a product is, it's useless without users. Unless the entire team understands how and why users might want the app, it won't get much traction among its audience.
Our Latest Project... Chelsea Handler: Gotta Go
Whether it's a tense evening with the in-laws or a dinner date gone sour, life contains some painfully awkward moments: You pick intently at your plate, hoping for something - anything - to break the thick fog of silence that has settled over the room.
How User Research Builds Better Products
Great apps start by acknowledging the most important person in the process: the end user. You can release what seems to be the best idea into the wild and still watch it fail if you don't take user needs into consideration during design and development.