california app design company

Product Design

Thoughts on effectively selling products to customers.

April 04, 2016

Dressing for the Digital Age: IoT Fashion Could Save Your Life

Back in the old days, fashionistas accessorized their outfits with stylish scarves, jewels, and handbags. Today, however, technology has become so ingrained in our lives that items such as smartwatches and exercise trackers are being worn by even the most fashion-forward celebrities.

 In an incredibly short amount time, wearable tech has risen in popularity thanks to its versatility, usability, and attractiveness. With sales predicted to grow 18.4 percent in 2016, it won’t be long before we’re all lacing up smart sneakers and wearing brain-boosting smart hats.

March 22, 2016

Paper or Plastic — Google Cardboard & Oculus Rift

As a product designer focused on user experience, I've had the ability to witness the evolution of two of the newest virtual reality devices: Google Cardboard and Oculus Rift. The verdict? Both offer engaging VR experiences that highlight key differences in product design from parent companies Google and Facebook.

March 10, 2016

Breathing Life Back Into Retro Games With VR Technology

At Yeti, we build a lot of digital products for businesses. We’ve crafted complex analytics applications, weather crowdsourcing software, and career services platforms. 

But working on Chelsea Handler: Gotta Go brought out our fun side, and we’ve recently been working on another game prototype: a virtual reality game called Tiny Eye, inspired by a classic childhood game.

February 08, 2016

The Secret to Knowing What a Client Is Thinking? Empathy Maps

No matter how innovative or delightful a product is, it's useless without users. Unless the entire team understands how and why users might want the app, it won't get much traction among its audience.

January 23, 2016

Our Latest Project... Chelsea Handler: Gotta Go

Whether it's a tense evening with the in-laws or a dinner date gone sour, life contains some painfully awkward moments: You pick intently at your plate, hoping for something - anything - to break the thick fog of silence that has settled over the room.