california app design company

Prototyping

February 20, 2018

Four Tips to Prototype your IoT Product on a Shoestring Budget

For every hit Internet of Things product, there are dozens that unnecessarily met their demise.

December 29, 2017

How to Design a Chatbot Your Customers Actually Want to Talk To

Creating a chatbot isn't just about designing something; it's also about designing someone. That's why startup x.ai hired Harvard grad Anna Kelsey, whose education centered around folklore mythology and theater. Kelsey's experience with characters and how they react and respond to one another helps her createchatbots with personality, which keep conversations feeling fresh and unscripted.

November 17, 2017

5 Digital Technologies That Are Transforming Healthcare

Ten years ago, diabetes meant daily misery. Just for a moment, imagine what it was like.

December 07, 2016

How Apple Wallet Passes & Beacons Will Revolutionize Multiple Industries

Beacons contribute to billions of dollars in retail sales each year, but most use cases for beacons require users to download an app. How can this hurdle be overcome? We’ve actively been exploring other ways companies can use beacons to interact with consumers.

December 06, 2016

5 Brands That Should Leverage Mobile Beacons Immediately

Beacons are low-cost, small hardware devices that use ‘Bluetooth low energy’ technology to emit a signal that can be picked up by nearby devices. They can be used for greater accuracy in location-based applications, allowing companies to track user trends and provide a more personalized customer experience. We’ve experimented with different use cases for beacons and how they can be used most effectively to reach target audiences.