Yeti Launches “The Ultimate Guide to Prototyping Success”
New Whitepaper from SF-based Design and Development Studio Provides Candid, Actionable Approaches to Implementing Time-and Money-Saving Prototyping Processes
Developing a Tech Product? Don’t Make These 10 Common Mistakes
Sometimes, good companies make bad product development decisions. Those can lead to failed products like Microsoft Bob, a living room-like user interface designed for novice PC users circa 1995. But most often, mistakes dig a pit of "soft costs" - wasted developer time, buggy software, or poor user acquisition that gulps down a product's profits. As technology experts who work with startups, enterprise corporations, and any companies in between, these are the technology product development mistakes we see most often:
The 10-Step Guide To Developing Your First VR Product
The web is awash in claims that 2016 will be the year of virtual reality. And at first glance, that appears to be true. Multiple high-profile headsets debuted this year, ranging from the Oculus Rift to Samsung’s Gear VR to HTC’s Vive. But the VR community has a little secret: The technology’s blank pages are missing the entertaining, educational content that it will need to thrive. And content creation takes time, especially because the VR community is in the midst of developing the components, best practices, and user base that more mature technologies enjoy.
10 Tips for Successful Design Sprints
How do you shop for coffee? That’s the question Blue Bottle Coffee — a portfolio company of Google Ventures — began its design sprint with. While the micro-roasting startup had made a name for itself in the California and New York coffee scenes by 2013, its web presence needed work. To sprint its way to a better site, it brought in Google Ventures and Montreal-based design agency Dynamo. Blue Bottle’s most interesting finding? Contrary to expectations, the sprint helped it realize consumers don’t purchase coffee based on its origin; consumers care about preparation. In just five days, the consultants helped Blue Bottle prototype a beautiful new website engineered to help customers decide on coffee suited to their brewing preferences.
Intro To Design Sprints: The Process Behind Legendary Products
The design sprint was pioneered by GV’s Jake Knapp, who recently published his methods in “Sprint,” a book about how nearly any design challenge can be solved in a week through rapid prototyping and user testing. So when Yeti first read Knapp’s blog posts detailing his design sprint methodology, we couldn’t wait to try it: The sprint felt like a natural, obvious evolution of our design processes. Design sprints aren’t just a Silicon Valley fad, though: They’re the latest innovation in problem-solving that modern companies are using to move from frustration to solution, catalyzing the creation of products that customers truly want.