5 Brands That Should Leverage Mobile Beacons Immediately
Beacons are low-cost, small hardware devices that use ‘Bluetooth low energy’ technology to emit a signal that can be picked up by nearby devices. They can be used for greater accuracy in location-based applications, allowing companies to track user trends and provide a more personalized customer experience. We’ve experimented with different use cases for beacons and how they can be used most effectively to reach target audiences.
Yeti Presents: “The Definitive Guide to Product Design Sprints”
San Francisco, CA - August 30, 2016 - Today, San Francisco-based design and development firm, Yeti LLC (www.yeti.co), has released The Definitive Guide to Product Design Sprints, a comprehensive, start-to-finish manual covering why, when, and how a proper design sprint can take an idea to tested prototype in just five days.
To Test or Not to Test? What to Include in Your Tech Prototype
Building the full version of a technology product without a prototype can be a nightmare. These samples don’t just save time during the development process — they also save money. For example, a client of ours wanted to build a tool that helps connect to and monitor physical servers. We wanted to use Bluetooth technology, but because the product didn’t have those capabilities built in, we had to pick from a wide array of standalone Bluetooth chips.
Yeti Launches “The Ultimate Guide to Prototyping Success”
New Whitepaper from SF-based Design and Development Studio Provides Candid, Actionable Approaches to Implementing Time-and Money-Saving Prototyping Processes
Developing a Tech Product? Don’t Make These 10 Common Mistakes
Sometimes, good companies make bad product development decisions. Those can lead to failed products like Microsoft Bob, a living room-like user interface designed for novice PC users circa 1995. But most often, mistakes dig a pit of "soft costs" - wasted developer time, buggy software, or poor user acquisition that gulps down a product's profits. As technology experts who work with startups, enterprise corporations, and any companies in between, these are the technology product development mistakes we see most often: