california app design company

Research

February 08, 2016

The Secret to Knowing What a Client Is Thinking? Empathy Maps

No matter how innovative or delightful a product is, it's useless without users. Unless the entire team understands how and why users might want the app, it won't get much traction among its audience.

November 10, 2015

How User Research Builds Better Products

Great apps start by acknowledging the most important person in the process: the end user. You can release what seems to be the best idea into the wild and still watch it fail if you don't take user needs into consideration during design and development.

August 24, 2015

Product Development: Balancing innovation with stability

Summary: Technological innovation can help streamline projects, but there’s a lot to be aware of when weighing whether to use a traditional approach or jump on a new tech trend.

June 11, 2015

5 Questions to Ask App Development Companies

You're ready to create an app for your brand, heres some of the questions to ask of app development companies.

March 16, 2015

5 Categories of Research for the App Development Process

It can be easy to focus on the solution, forgetting about the problem. Here are 5 types of research that improve our app development process.