california app design company

Strategy

Our favorite management methods, processes and practices.

October 15, 2018

What's The Point of Wireframes

Building a good product is a lot like building a house. You have a vision in your head of what you want the end product to look like, how you want the product’s flows to go and where you see each element going. When it comes time to start building however you need a visual understanding and agreement of how everything will fit together so that the team is always on the same page. This is where wireframes really shine and can make or break a product.

December 12, 2017

Applied Agile: A Methodology To Make Your Product Development More Strategic

The results are in: Across the board, businesses are winning with agile design and development. According to VersionOne's 11th "State of Agile" report, 98 percent of respondents say their organization has seen success from agile projects.

November 22, 2017

CEOs: Invest in UX Design With These 3 Tips or Get Left Behind

Having grown by three hundred fifty-three times in just five years and hired more than a hundred people within eighteen months, Airbnb is the epitome of a unicorn. But it didn't get there solely through stellar marketing, product management, or leadership. No, it did so in large part through an unrelenting focus on experience design.

November 20, 2017

Rules of the Game: 5 Common Creative Brief Mistakes to Avoid

In the game Dungeons and Dragons (or D and D for short), the person with the plan is known as the dungeon master. He or she creates what's called a dungeon master's guide, which creatively steers the game while adhering to certain boundaries. That, minus the sorcery, orcs, and dragons, is basically the creative's role in product development.

November 17, 2017

When Slower UX is Better UX

In most cases, a speedy user experience makes sense. Optimization is important, and frankly, most sites need more of it, not less.