california app design company

Strategy

Our favorite management methods, processes and practices.

December 12, 2017

Applied Agile: A Methodology To Make Your Product Development More Strategic

The results are in: Across the board, businesses are winning with agile design and development. According to VersionOne's 11th "State of Agile" report, 98 percent of respondents say their organization has seen success from agile projects.

November 22, 2017

CEOs: Invest in UX Design With These 3 Tips or Get Left Behind

Having grown by three hundred fifty-three times in just five years and hired more than a hundred people within eighteen months, Airbnb is the epitome of a unicorn. But it didn't get there solely through stellar marketing, product management, or leadership. No, it did so in large part through an unrelenting focus on experience design.

November 20, 2017

Rules of the Game: 5 Common Creative Brief Mistakes to Avoid

In the game Dungeons and Dragons (or D and D for short), the person with the plan is known as the dungeon master. He or she creates what's called a dungeon master's guide, which creatively steers the game while adhering to certain boundaries. That, minus the sorcery, orcs, and dragons, is basically the creative's role in product development.

November 17, 2017

When Slower UX is Better UX

In most cases, a speedy user experience makes sense. Optimization is important, and frankly, most sites need more of it, not less.

March 23, 2017

3 Mistakes Your Product Development Team Might Be Making

Years ago, while working on the second version of Weathermob — a social weather app — we made a mistake. The app had traction, but it also had flaws that we were correcting to help it reach the next level of growth. Rather than solicit user feedback on our new developments, we built and released the new iteration based on our assumptions about the product’s existing user base. While the relaunch was a success, it did upset a small-but-vocal cohort of users. Small things like font size and interface changes, which we thought were improvements, frustrated a key user base: seniors who enjoyed talking about the weather. We’d failed to do our homework, and we had to make last-minute changes to address the situation. Worse, we’d missed a big opportunity to show our users that we understood their needs.