california app design company

Strategy

Our favorite management methods, processes and practices.

February 08, 2017

3 Tips For Writing Better Creative Briefs

Every great relationship is built on strong communication. Relationships between product or marketing leaders and creatives often hit rough patches when communication breaks down. 

February 02, 2017

Serendipitous Collisions: How Co-working Communities Are Fostering Innovation

Ryan S. Barry is Strategic Projects Coordinator in the University of North Carolina at Greensboro’s Office of Research and Economic Development/Office of Innovation Commercialization. Currently, he works in an advisory-like role supporting professors in finding pathways for their research - including linking with commercial partners and contributing to grant applications. He also contributes to economic development related topics. His background includes both public and private sector experience in startup to Fortune 500 settings.

January 25, 2017

UX Design Philosophy: An Interview With Joe Pascavage

Joe is a Creative Director at QVC, Inc. managing the Product + UX Design teams in West Chester, PA. Ever since joining he has worked on building the brand across many channels. Whether it's a new digital interface, web design, or pioneering new technology like watchOS or tvOS, he has been a part of the process. If you’ve seen the brand, then you’ve seen his work. As a creative front-runner, Joe has helped establish, manage, and strengthen many brands with the simple intention to connect with problem solvers and people passionate about design.

January 19, 2017

10 Keys to a Successful Product Launch

It was love at first launch. In 2016, Prisma Labs gave many consumers their first taste — or sight, rather — of artificial intelligence. By using neural networks, the eponymous photo-editing app transforms photos into breathtaking impressionist paintings.

January 10, 2017

10 Tips for Successful Product Roadmapping

Developing a digital product without a roadmap is like trying to cook a meal without a dish in mind. Sure, you might have all the right ingredients for a filet mignon. But if you don’t combine them in a thoughtful, considerate way, you’re likely to wind up with an underwhelming meatball.