california app design company

Strategy

Our favorite management methods, processes and practices.

February 21, 2017

5 Startups That Could've Been Saved By Stronger Product Roadmaps

A year from now, will your product still be in play? 

 To create something users can’t put down, you need a product roadmap. While roadmaps can’t predict the future, they can help your team stay on target when evolving your product. 
 The brain behind your product roadmap should be your product manager. Think of the PM as the architect of your product’s blueprint. For startups without PMs, a lead designer or engineer is the best person to plan your product’s future. Regardless of who you choose to craft the roadmap, it’s essential to tap someone who understands the delicate balance between business, technical, and user needs. This person’s roadmap can help you avoid a number of product problems that will, sooner or later, come back to bite you.

February 08, 2017

3 Tips For Writing Better Creative Briefs

Every great relationship is built on strong communication. Relationships between product or marketing leaders and creatives often hit rough patches when communication breaks down. 

February 02, 2017

Serendipitous Collisions: How Co-working Communities Are Fostering Innovation

Ryan S. Barry is Strategic Projects Coordinator in the University of North Carolina at Greensboro’s Office of Research and Economic Development/Office of Innovation Commercialization. Currently, he works in an advisory-like role supporting professors in finding pathways for their research - including linking with commercial partners and contributing to grant applications. He also contributes to economic development related topics. His background includes both public and private sector experience in startup to Fortune 500 settings.

January 25, 2017

UX Design Philosophy: An Interview With Joe Pascavage

Joe is a Creative Director at QVC, Inc. managing the Product + UX Design teams in West Chester, PA. Ever since joining he has worked on building the brand across many channels. Whether it's a new digital interface, web design, or pioneering new technology like watchOS or tvOS, he has been a part of the process. If you’ve seen the brand, then you’ve seen his work. As a creative front-runner, Joe has helped establish, manage, and strengthen many brands with the simple intention to connect with problem solvers and people passionate about design.

January 19, 2017

10 Keys to a Successful Product Launch

It was love at first launch. In 2016, Prisma Labs gave many consumers their first taste — or sight, rather — of artificial intelligence. By using neural networks, the eponymous photo-editing app transforms photos into breathtaking impressionist paintings.