california app design company

Strategy

Our favorite management methods, processes and practices.

December 02, 2016

Chatbots: A Programmatic Approach to User Happiness

When users want information, they want it fast. Studies have shown that 62% of B2B and 42% of B2C customers purchased more after a good customer service experience. 69% attributed their good customer service experience to quick resolution of their problem. What if there were an omniscient digital entity that was able to respond to user requests at lightning speed, all at once?

November 16, 2016

Mobile VR Hardware: An Interview With Craig Dalton Of Dodocase

Craig Dalton is the cofounder and CEO of DODOcase, a San Francisco manufacturer of tablet and phone accessories. DODOcase has emerged as a premier provider of cardboard Virtual Reality Viewers in strategic partnership with Google. A veteran of over 600 Virtual Reality marketing campaigns, Craig and his team have seen a diverse set of implementation strategies. Recently, DODOcase introduced SMARTvr, the world's first fully immersive pocket VR viewer compatible with Android and iOS. An MBA graduate from UC Irvine, Craig has been involved in technology for years helping manage mobile and social media start-ups.

October 26, 2016

4 Development Detours to Plan for in a Product Roadmap

When clients come to Yeti with product proposals, they typically have a hundred features in mind. But in product development, less is more.

October 18, 2016

How To Create A Product Roadmap

Recently, a client approached us with a great product idea. He knew the industry inside and out, understood customers’ pain points, and had ideas about how to solve them. The one thing he didn’t have? A product roadmap. A well-architected roadmap describes a project’s vision and lays out the path required to reach that destination.

October 03, 2016

How to Write a Creative Brief That Doesn’t Handcuff Development

Poorly written creative briefs are the handcuffs that prevent even the best teams in the world from doing good work; A well-written one however, can help the best teams produce amazing products.