california app design company

Strategy

Our favorite management methods, processes and practices.

October 03, 2016

How to Write a Creative Brief That Doesn’t Handcuff Development

Poorly written creative briefs are the handcuffs that prevent even the best teams in the world from doing good work; A well-written one however, can help the best teams produce amazing products.

September 21, 2016

3 Brands That Should Get Real About VR

It’s getting harder by the month to dismiss virtual reality as a fad. Just last month, The New York Times sent a second round of Google Cardboards, and this month, the International Data Corp. projected augmented and virtual reality’s worldwide revenue to hit $162 billion by 2020. For perspective, that’s more than 10 times the global record industry’s revenue last year.

September 16, 2016

Boosting Collaboration Between Developers and Product Managers

Never underestimate a solid, communicative product manager. Not too long ago, our developers were creating a product that the client felt didn't need an involved manager. That left Yeti's team with lots of unanswered questions about what we were building — particularly about how features might affect the end user. After several ineffective sprints, we voiced our concerns, urging the client to allocate a product manager. The difference was night and day. Developers gained confidence, the product improved, and productivity soared.

September 14, 2016

3 Development Phases for Your Company’s 20-Year Product Plan

Blockbuster was once at the top of its industry. You wanted a lazy Sunday, so you drove to Blockbuster to rent a movie. How, then, did Netflix steal Blockbuster's monopoly in just a few short years? Blockbuster had a massive distribution network and after its purchase by Dish Network gained the opportunity to reinvent its brick-and-mortar model, but the video chain instead doubled down. It failed to see streaming as the future of on-demand video, and it didn't have the foresight to cut out the content middleman.

September 09, 2016

10 Steps to Maximize the Productivity of Your Development Team

A project's development team is the engine that drives it toward production. But without effective communication to lubricate progress, misfires can slow it to a crawl. A year or so ago, our design team worked with a client on a data visualization project. They began by wireframing the visualizer to create a mock-up, while our developers started creating some basic parts of the application.