california app design company

Strategy

Our favorite management methods, processes and practices.

September 07, 2016

The One Question That Led to Apple's Success in Design

Apple products are famous for attracting loyal customers (or dare I say, fanatics) who happily lay down most of their most recent paycheck in exchange for a shiny rectangle. And while this new shiny rectangle is confusingly similar to the one already in their pockets, these raving fans depart with a deep sense of fulfillment. It's apparent that Steve Jobs knew what he was doing when he created Apple; he knew he was selling more than a device.

August 30, 2016

Yeti Presents: “The Definitive Guide to Product Design Sprints”

San Francisco, CA - August 30, 2016 - Today, San Francisco-based design and development firm, Yeti LLC (www.yeti.co), has released The Definitive Guide to Product Design Sprints, a comprehensive, start-to-finish manual covering why, when, and how a proper design sprint can take an idea to tested prototype in just five days.

August 23, 2016

New Whitepaper: Enterprise Implications & New Trends in AR & VR

Yeti's Latest Whitepaper, "Augmented and Virtual Reality Are Here: How Will Your Company Use Them to Explore New Worlds?" Shows Enterprise Implications and Emerging Trends.

August 19, 2016

7 Reasons to Hire Product Development Experts

Consultants make the business world go round. Companies hire them for management advice, company branding, and marketing strategy. Why wouldn't they do the same for product development expertise? Whether your company is building its first product or its fifteenth, it's important to realize that new products mean new tech and big resource commitments. To ensure your next technology is well worth the cost and is built on a solid foundation, consider outsourcing its development to a third-party agency.

August 10, 2016

Crowdsourcing: Spotify's Secret Weapon for Curation at Scale

At first, Spotify's Discover Weekly seems no different than recommendation engines available through Apple's or Pandora's streaming platforms. But take a peek under the hood, and you'll notice the streaming giants have taken three distinct routes to serving up hits. Apple's newest streaming platform, Apple Music, offers tracks sorted by genre and curated by teams of internal editors. The recommendations, to be sure, are spot-on — but one has to wonder: Is the model viable for companies that, unlike Apple, can't afford to run at a perpetual loss?