california app design company

Strategy

Our favorite management methods, processes and practices.

July 26, 2016

Yeti Launches “The Ultimate Guide to Prototyping Success”

New Whitepaper from SF-based Design and Development Studio Provides Candid, Actionable Approaches to Implementing Time-and Money-Saving Prototyping Processes

June 30, 2016

Stuck in a Creative Rut? 11 Steps to Coax Out New Ideas

Inside each of us, Walt Disney believed, are a dreamer, a realist, and a critic. These three perceptual positions underpin the Disney approach to creativity — a process he called “imagineering”. But Disney’s creative method isn’t just for the crafting of squawking, mischievous ducks and heroic princesses; it’s also a useful tactic for any company wanting to ideate, review, and refine concepts for a creative product.

June 23, 2016

3 Strategies for Turning Your Product Into a Service

The United States is undoubtedly a service economy. In terms of total employment, manufacturing took the cake in 36 states in 1990; it dominates just seven state economies today. Unfortunately, that leaves struggling many product-based companies, which have had trouble breaking into the service sector. But the Internet of Things has changed the game. Now, thanks to smart technologies, it’s easy to see how a refrigerator, pair of shoes, or even a football helmet can provide a service.

June 16, 2016

Developing a Tech Product? Don’t Make These 10 Common Mistakes

Sometimes, good companies make bad product development decisions. Those can lead to failed products like Microsoft Bob, a living room-like user interface designed for novice PC users circa 1995. But most often, mistakes dig a pit of "soft costs" - wasted developer time, buggy software, or poor user acquisition that gulps down a product's profits. As technology experts who work with startups, enterprise corporations, and any companies in between, these are the technology product development mistakes we see most often:

June 15, 2016

8 Tech Company Postmortems & How to Avoid the Same Fate

Poor business or product strategy can affect all types of companies. It's not just limited to starry-eyed startups, nor are tried-and-true brands safe from it. The reality is that, across all industries, somewhere between 25 and 45 percent of products fail. Of course, it’s tough for business leaders to foresee every snag their company might encounter. While hindsight is 20/20, some of these missteps may have been avoidable. Here are eight instances where some very well-funded products were forced to shutter.