california app design company

Strategy

Our favorite management methods, processes and practices.

June 15, 2016

8 Tech Company Postmortems & How to Avoid the Same Fate

Poor business or product strategy can affect all types of companies. It's not just limited to starry-eyed startups, nor are tried-and-true brands safe from it. The reality is that, across all industries, somewhere between 25 and 45 percent of products fail. Of course, it’s tough for business leaders to foresee every snag their company might encounter. While hindsight is 20/20, some of these missteps may have been avoidable. Here are eight instances where some very well-funded products were forced to shutter.

May 26, 2016

10 Tips for Successful Design Sprints

How do you shop for coffee? That’s the question Blue Bottle Coffee — a portfolio company of Google Ventures — began its design sprint with. While the micro-roasting startup had made a name for itself in the California and New York coffee scenes by 2013, its web presence needed work. To sprint its way to a better site, it brought in Google Ventures and Montreal-based design agency Dynamo. Blue Bottle’s most interesting finding? Contrary to expectations, the sprint helped it realize consumers don’t purchase coffee based on its origin; consumers care about preparation. In just five days, the consultants helped Blue Bottle prototype a beautiful new website engineered to help customers decide on coffee suited to their brewing preferences.

May 24, 2016

Intro To Design Sprints: The Process Behind Legendary Products

The design sprint was pioneered by GV’s Jake Knapp, who recently published his methods in “Sprint,” a book about how nearly any design challenge can be solved in a week through rapid prototyping and user testing. So when Yeti first read Knapp’s blog posts detailing his design sprint methodology, we couldn’t wait to try it: The sprint felt like a natural, obvious evolution of our design processes. Design sprints aren’t just a Silicon Valley fad, though: They’re the latest innovation in problem-solving that modern companies are using to move from frustration to solution, catalyzing the creation of products that customers truly want.

November 19, 2015

Guest Post: Acquiring Engaged Users with ASO

Optimizing an app store listing is called App Store Optimization (ASO). ASO creates a long-term competitive advantage.

October 26, 2015

How to Build Human-Centered Technology

Remember the Ctrl-Alt-Delete Wand? It was a handheld tool that could reach the Ctrl, Alt, and Delete keys on a standard-size keyboard back in the late 1990s.