california app design company

Strategy

Our favorite management methods, processes and practices.

October 13, 2015

New Guide: Embracing Digital Product Innovation

Wondering how to build a loyal brand following? It's about more than marketing, it's about building immersive IoT-enabled brand experiences that will help your customers stay connected with you no matter where they are. The sad truth for new product developers is that customers don't really want to engage with brands.

June 09, 2015

The Anatomy of a Product Development Team’s Sprint

So you know what your final product is, and you know what problem it solves, but don’t have a prototype yet. There are innumerable tasks required in the development loop to get you there. Releasing new products into the marketplace is high-risk and expensive, so you want to get a prototype into initial testing. Now.

February 24, 2015

Incorporating an External Development Team Into Your Company

Companies can benefit from the cross-industry experience and built-in expertise of hiring an outside development agency to assist with a software application launch, rather than relying on internal staff. But once you’ve brought on a team, the next question is how should you integrate them into your existing workflow?

February 17, 2015

Why Should You Hire Software Engineering Consultants?

Most companies are rightfully proud of the dedication they put into hiring a skilled team of experts. That’s why it can seem counterintuitive to turn around and call in an outside team of app developers.

March 13, 2014

What is Discovery?

By the Book: The Yeti discovery phase is an intensive three day workshop with the purpose of aligning the goals of a project with the expectations of everyone involved. Through discovery we create a strategy for the design and development of the client's idea and a roadmap for completing the project.