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Tech Industry

Our thoughts and forecasts on the trends happening in tech.

September 25, 2017

Bridging the Gap Between Government and Technology through STIR

Yeti is excited to announce our participation in the upcoming STIR, Startup in Residence, Demo Day event at San Francisco City Hall, Friday, September 29th.

June 11, 2017

3 Roads Less Traveled for Management-Averse Developers

Think about the last fork in your professional journey. Did you take the path trod by peers? Or did you look past the obvious options for the route that's right for you?

April 05, 2017

7 Top Tools for Mobile Product Development

Developers are drowning in tools. In fact, as of this March, there are 246 mobile product development tools on the market for just one operating system: Android.

March 23, 2017

3 Mistakes Your Product Development Team Might Be Making

Years ago, while working on the second version of Weathermob — a social weather app — we made a mistake. The app had traction, but it also had flaws that we were correcting to help it reach the next level of growth. Rather than solicit user feedback on our new developments, we built and released the new iteration based on our assumptions about the product’s existing user base. While the relaunch was a success, it did upset a small-but-vocal cohort of users. Small things like font size and interface changes, which we thought were improvements, frustrated a key user base: seniors who enjoyed talking about the weather. We’d failed to do our homework, and we had to make last-minute changes to address the situation. Worse, we’d missed a big opportunity to show our users that we understood their needs.

March 21, 2017

Get the Most Out of Git: 7 Best Practices for Budding Developers

If you work with software, like most developers, you probably use Git and know the basics of it. (If not, check out our “How to use git? A beginner’s guide” blog post.) But are you getting the most out of it? Although every team’s workflow is unique, some best practices stay constant. Let’s take a look at a few of my favorites: