california app design company

User Experience

August 21, 2018

Empathy, Form, and Accessibility: 3 New Tenets of User-Centered Design

Savvy design does more than bring about 100-fold investment returns. It also celebrates humanity by helping users with different needs and abilities live more richly, capably, and happily than ever before.

August 21, 2018

The Usability of Cryptocurrency

Cryptocurrency is creating quite the buzz in the tech sector, so you'd think it were more popular. But in reality, only 8 percent of Americans are invested in it. The major obstacle standing in the way of cryptocurrency making its way into mainstream adoption?

April 26, 2018

What's the 'Right' UX and UI? Ask Your Users

A while back, a large manufacturer asked us to retool the user experience for its product. We assumed it wanted us to research its target users and design a product to fit their needs. Our client assumed something else, and sadly, the miscommunication sank our partnership.

April 26, 2018

What Separates User Experience and User Interface Design?

Before I became a user experience designer, I worked as a trial lawyer. That might sound like a serious career switch, but to me, the core responsibility of the two roles is similar. Instead of fiercely advocating for my clients, I'm going to bat for a different sort of client: the users of the products and services that the Yeti team tackles.

December 29, 2017

5 in-store Technologies That Will Save the American mall

It's an understatement to say that American malls are having a hard time. In the next five years, 20 to 25 percent of American malls are set to close, according to Credit Suisse.