Empathy, Form, and Accessibility: 3 New Tenets of User-Centered Design
Savvy design does more than bring about 100-fold investment returns. It also celebrates humanity by helping users with different needs and abilities live more richly, capably, and happily than ever before.
The Usability of Cryptocurrency
Cryptocurrency is creating quite the buzz in the tech sector, so you'd think it were more popular. But in reality, only 8 percent of Americans are invested in it. The major obstacle standing in the way of cryptocurrency making its way into mainstream adoption?
What's the 'Right' UX and UI? Ask Your Users
A while back, a large manufacturer asked us to retool the user experience for its product. We assumed it wanted us to research its target users and design a product to fit their needs. Our client assumed something else, and sadly, the miscommunication sank our partnership.
What Separates User Experience and User Interface Design?
Before I became a user experience designer, I worked as a trial lawyer. That might sound like a serious career switch, but to me, the core responsibility of the two roles is similar. Instead of fiercely advocating for my clients, I'm going to bat for a different sort of client: the users of the products and services that the Yeti team tackles.
5 in-store Technologies That Will Save the American mall
It's an understatement to say that American malls are having a hard time. In the next five years, 20 to 25 percent of American malls are set to close, according to Credit Suisse.