california app design company

User Experience

April 26, 2018

What's the 'Right' UX and UI? Ask Your Users

A while back, a large manufacturer asked us to retool the user experience for its product. We assumed it wanted us to research its target users and design a product to fit their needs. Our client assumed something else, and sadly, the miscommunication sank our partnership.

April 26, 2018

What Separates User Experience and User Interface Design?

Before I became a user experience designer, I worked as a trial lawyer. That might sound like a serious career switch, but to me, the core responsibility of the two roles is similar. Instead of fiercely advocating for my clients, I'm going to bat for a different sort of client: the users of the products and services that the Yeti team tackles.

December 29, 2017

5 in-store Technologies That Will Save the American mall

It's an understatement to say that American malls are having a hard time. In the next five years, 20 to 25 percent of American malls are set to close, according to Credit Suisse.

November 22, 2017

CEOs: Invest in UX Design With These 3 Tips or Get Left Behind

Having grown by three hundred fifty-three times in just five years and hired more than a hundred people within eighteen months, Airbnb is the epitome of a unicorn. But it didn't get there solely through stellar marketing, product management, or leadership. No, it did so in large part through an unrelenting focus on experience design.

February 09, 2017

Customer Research & Mobile Excellence: An Interview With Jon Hoover Of Procore

As a product manager at Procore Technologies, Jon Hoover is responsible for the discovery and delivery of two world class mobile applications built for the construction professional. Procore for iOS and Procore for Android are both natively built for each platform by a dedicated team of in-house developers. He works with them to research, design, and develop apps that meet very specific customer needs. He meets with customers in their native environments, solicits feedback from internal marketing-facing teams, partners with executive and strategy teams, and works closely every day with designers and developers. He owns the product vision for Procore’s mobile applications, and works closely with other Product Managers to ensure changes made to Procore's mobile platform are done in concert with all other platforms.