california app design company

User Experience

August 10, 2016

Crowdsourcing: Spotify's Secret Weapon for Curation at Scale

At first, Spotify's Discover Weekly seems no different than recommendation engines available through Apple's or Pandora's streaming platforms. But take a peek under the hood, and you'll notice the streaming giants have taken three distinct routes to serving up hits. Apple's newest streaming platform, Apple Music, offers tracks sorted by genre and curated by teams of internal editors. The recommendations, to be sure, are spot-on — but one has to wonder: Is the model viable for companies that, unlike Apple, can't afford to run at a perpetual loss?

July 13, 2016

Why The DMV Should Be Run By Chatbots

The Department of Motor Vehicles. It’s the dawdling sloth of civic systems, a poster child of institutional languor. Truly the great American equalizer, it tests patience and tempts fury across races, genders, ideologies, and social strata.

May 16, 2016

Hey Siri, What's a Conversational User Interface?

“What’s the best steakhouse in Chicago? Could you make me a reservation for a date this evening?” “Certainly. I’ll find a great steakhouse near you and get a table for two.” This conversation was not between an out-of-town visitor and a hotel concierge, it was a conversation with a computer. Welcome to the future of product design: the conversational user interface.

April 19, 2016

VR Is No Gimmick: How Virtual Worlds Will Change Our Reality

Just over 20 years ago, Nintendo debuted the Virtual Boy. Although the device didn’t give us the virtual experience we’d hoped for — and was, in fact, ridiculed at the time for its convoluted controls and cheesy imagery — I still remember playing with the device and feeling like there was something magical about it. That futuristic excitement I felt as a kid has since come to fruition. Although Nintendo charged ahead of its time with the Virtual Boy, it inspired a generation of developers like me to dream about what virtual reality could be.

April 05, 2016

How to Create an Apple TV App Users Will Love

Apple TV is rapidly becoming a fixture in America’s living rooms. The technology giant’s video platform became its fastest growing hardware way back in 2013, and consumers’ thirst for the product has yet to be slaked. Although Apple didn’t release specific sales figures, CEO Tim Cook called the first quarter of 2016 the “best quarter by far for Apple TV sales.” 

It’s a boom that hasn’t gone unnoticed by software developers. Just one year after opening Apple TV to developers, Apple boasted that as many as 5,000 apps have made their way to the TV screen, and roughly 5,000 more are slated to debut this year.