CEOs: Invest in UX Design With These 3 Tips or Get Left Behind
Having grown by three hundred fifty-three times in just five years and hired more than a hundred people within eighteen months, Airbnb is the epitome of a unicorn. But it didn't get there solely through stellar marketing, product management, or leadership. No, it did so in large part through an unrelenting focus on experience design.
Customer Research & Mobile Excellence: An Interview With Jon Hoover Of Procore
As a product manager at Procore Technologies, Jon Hoover is responsible for the discovery and delivery of two world class mobile applications built for the construction professional. Procore for iOS and Procore for Android are both natively built for each platform by a dedicated team of in-house developers. He works with them to research, design, and develop apps that meet very specific customer needs. He meets with customers in their native environments, solicits feedback from internal marketing-facing teams, partners with executive and strategy teams, and works closely every day with designers and developers. He owns the product vision for Procore’s mobile applications, and works closely with other Product Managers to ensure changes made to Procore's mobile platform are done in concert with all other platforms.
Chatbots: A Programmatic Approach to User Happiness
When users want information, they want it fast. Studies have shown that 62% of B2B and 42% of B2C customers purchased more after a good customer service experience. 69% attributed their good customer service experience to quick resolution of their problem. What if there were an omniscient digital entity that was able to respond to user requests at lightning speed, all at once?
Bot Analytics: An Interview With Dennis Yang Of DashBot
Dennis Yang is the co-founder and chief product officer of Dashbot, an analytics platform for bots. Previously, he was the co-founder of Bureau of Trade (acquired by eBay) and Techdirt, a popular technology blog. He was also the ninth employee of Infochimps (acquired by CSC) and the ninth employee of mySimon (acquired by CNET). He earned his BS in mechanical engineering from Cornell University. You can follow him on Twitter at @sinned.
Crowdsourcing: Spotify's Secret Weapon for Curation at Scale
At first, Spotify's Discover Weekly seems no different than recommendation engines available through Apple's or Pandora's streaming platforms. But take a peek under the hood, and you'll notice the streaming giants have taken three distinct routes to serving up hits. Apple's newest streaming platform, Apple Music, offers tracks sorted by genre and curated by teams of internal editors. The recommendations, to be sure, are spot-on — but one has to wonder: Is the model viable for companies that, unlike Apple, can't afford to run at a perpetual loss?