california app design company

User Experience

March 22, 2016

Paper or Plastic — Google Cardboard & Oculus Rift

As a product designer focused on user experience, I've had the ability to witness the evolution of two of the newest virtual reality devices: Google Cardboard and Oculus Rift. The verdict? Both offer engaging VR experiences that highlight key differences in product design from parent companies Google and Facebook.

March 10, 2016

Breathing Life Back Into Retro Games With VR Technology

At Yeti, we build a lot of digital products for businesses. We’ve crafted complex analytics applications, weather crowdsourcing software, and career services platforms. 

But working on Chelsea Handler: Gotta Go brought out our fun side, and we’ve recently been working on another game prototype: a virtual reality game called Tiny Eye, inspired by a classic childhood game.

February 26, 2016

Savvy Countertops and Smart Gardens: The Exciting Future of IoT

Many fear technology is dividing us. With a portal to millions of people resting in our pockets, some worry we’re less physically present than ever. Thankfully, the advancement of the Internet of Things (IoT) will unquestionably pull us back together, giving us more time to spend with family and less on household chores.

January 28, 2016

Lessons From Launching Chelsea Handler: Gotta Go

With launching any new project, a variety of insights and lessons are learned on both the technical and business end of things. It was certainly no exception when we launched the Gotta Go app in collaboration with famous comedian Chelsea Handler. When launching an application we typically gain users organically and scaling issues are managed over time as the user base grows. With Chelsea Handler’s Gotta Go, it was a unique situation because we immediately had thousands of people downloading and using the app, after it’s debut on Netflix.

November 10, 2015

How User Research Builds Better Products

Great apps start by acknowledging the most important person in the process: the end user. You can release what seems to be the best idea into the wild and still watch it fail if you don't take user needs into consideration during design and development.