california app design company

User Experience

April 19, 2016

VR Is No Gimmick: How Virtual Worlds Will Change Our Reality

Just over 20 years ago, Nintendo debuted the Virtual Boy. Although the device didn’t give us the virtual experience we’d hoped for — and was, in fact, ridiculed at the time for its convoluted controls and cheesy imagery — I still remember playing with the device and feeling like there was something magical about it. That futuristic excitement I felt as a kid has since come to fruition. Although Nintendo charged ahead of its time with the Virtual Boy, it inspired a generation of developers like me to dream about what virtual reality could be.

April 05, 2016

How to Create an Apple TV App Users Will Love

Apple TV is rapidly becoming a fixture in America’s living rooms. The technology giant’s video platform became its fastest growing hardware way back in 2013, and consumers’ thirst for the product has yet to be slaked. Although Apple didn’t release specific sales figures, CEO Tim Cook called the first quarter of 2016 the “best quarter by far for Apple TV sales.” 

It’s a boom that hasn’t gone unnoticed by software developers. Just one year after opening Apple TV to developers, Apple boasted that as many as 5,000 apps have made their way to the TV screen, and roughly 5,000 more are slated to debut this year.

April 04, 2016

Dressing for the Digital Age: IoT Fashion Could Save Your Life

Back in the old days, fashionistas accessorized their outfits with stylish scarves, jewels, and handbags. Today, however, technology has become so ingrained in our lives that items such as smartwatches and exercise trackers are being worn by even the most fashion-forward celebrities.

 In an incredibly short amount time, wearable tech has risen in popularity thanks to its versatility, usability, and attractiveness. With sales predicted to grow 18.4 percent in 2016, it won’t be long before we’re all lacing up smart sneakers and wearing brain-boosting smart hats.

March 22, 2016

Paper or Plastic — Google Cardboard & Oculus Rift

As a product designer focused on user experience, I've had the ability to witness the evolution of two of the newest virtual reality devices: Google Cardboard and Oculus Rift. The verdict? Both offer engaging VR experiences that highlight key differences in product design from parent companies Google and Facebook.

March 10, 2016

Breathing Life Back Into Retro Games With VR Technology

At Yeti, we build a lot of digital products for businesses. We’ve crafted complex analytics applications, weather crowdsourcing software, and career services platforms. 

But working on Chelsea Handler: Gotta Go brought out our fun side, and we’ve recently been working on another game prototype: a virtual reality game called Tiny Eye, inspired by a classic childhood game.