california app design company

User Experience

February 26, 2016

Savvy Countertops and Smart Gardens: The Exciting Future of IoT

Many fear technology is dividing us. With a portal to millions of people resting in our pockets, some worry we’re less physically present than ever. Thankfully, the advancement of the Internet of Things (IoT) will unquestionably pull us back together, giving us more time to spend with family and less on household chores.

January 28, 2016

Lessons From Launching Chelsea Handler: Gotta Go

With launching any new project, a variety of insights and lessons are learned on both the technical and business end of things. It was certainly no exception when we launched the Gotta Go app in collaboration with famous comedian Chelsea Handler. When launching an application we typically gain users organically and scaling issues are managed over time as the user base grows. With Chelsea Handler’s Gotta Go, it was a unique situation because we immediately had thousands of people downloading and using the app, after it’s debut on Netflix.

November 10, 2015

How User Research Builds Better Products

Great apps start by acknowledging the most important person in the process: the end user. You can release what seems to be the best idea into the wild and still watch it fail if you don't take user needs into consideration during design and development.

March 16, 2015

5 Categories of Research for the App Development Process

It can be easy to focus on the solution, forgetting about the problem. Here are 5 types of research that improve our app development process.