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The Importance of Prototyping

As product developers, it’s a primary concern of ours to make sure that every product we are working on is successful, easy to use, and fun for the user. Prototyping is a key component of the product development process, which enables us to test our ideas & consistently hit that end goal.

Watch this short, engaging video as Yeti’s Senior Designer, Mike Godlewski, breaks down the prototyping process (while eating donuts!), including:

  • How prototyping can benefit your product

  • In what context it makes sense to pursue prototyping

  • What the end goal of prototyping truly is

  • Why you don’t need to know code to successfully prototype

  • Suggested tools to explore using for prototyping