The Importance of Prototyping

As product developers, it’s a primary concern of ours to make sure that every product we are working on is successful, easy to use, and fun for the user. Prototyping is a key component of the product development process, which enables us to test our ideas & consistently hit that end goal.

Watch this short, engaging video as Yeti’s Senior Designer, Mike Godlewski, breaks down the prototyping process (while eating donuts!), including:

• How prototyping can benefit your product

• In what context it make sense to pursue prototyping

• What the end goal of prototyping truly is

• Why you don’t need to know code to successfully prototype

• Suggested tools to explore using for prototyping