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Ready for a Recap? Here’s How 2024 Unfolded for the Yeti Team!
2024 has been nothing short of epic for the Yeti team! From collaborating with the hit Netflix show Love is Blind to empowering underrepresented entrepreneurs and supporting HR professionals, we’ve had the privilege of working on some truly impactful projects. We’ve also been busy laying the groundwork for some exciting new initiatives set to launch in early 2025—and trust us, you won’t want to miss what’s coming!
This year we made connecting with one another a priority, strengthening the bonds that make our team so special through team retreats and virtual hangouts - and we’re incredibly thankful for the meaningful relationships and supportive work environment we’ve been able to nurture.
Join us as we take a deep dive into the highlights of 2024 and revisit the projects and moments that made this year one for the books!
Behind the scenes of 2024's client facing projects!
Change Engine is an innovative HR company, dedicated to revolutionizing organizational management practices. They offer a comprehensive suite of solutions designed to enhance employee engagement, foster diversity and inclusion, and streamline communication processes.
As a growing HR company, the Change Engine team was seeking avenues to broaden their audience and customer base. To achieve this, we helped them create a suite of free HR tools that introduces users to Change Engine's management solutions, and encourages them sers to further explore the platform. This suite of tools included:
The Employee Appreciator is an HR tool that facilitates and optimizes internal communications within organizations, allowing HR professionals to automatically generate celebratory content for employees' promotions, birthdays, anniversaries and more. The tools allows users to customize the branding, formatting, and content of communications to align with the organization's identity and messaging, and additionally integrates with several communication channels, including email, intranet, messaging platforms (like Slack or Microsoft Teams), and social media for sharing important updates and information.
The Comms calendar builds on the employee appreciator and is focused on enhancing inclusivity and cultural awareness within the workplace, and streamlining the celebration of these important dates.
Based on the success of the Employee appreciator, Change Engine identified the need for a more comprehensive, standalone tool to provide HR teams with a streamlined, intuitive tool to handle the content creation challenges they were facing daily.
To simplify the content creation process we built the People Content Creator, a web-based tool that seamlessly integrates the creation, management, and distribution of branded graphical content for diverse organizational needs - from driving referrals to boosting hiring and promoting internal programs. With thousands of unique design templates HR teams are able to produce polished, on-brand materials in a matter of minutes— and the platform’s collaborative features empowers HR teams to work together seamlessly, enabling real-time feedback and co-editing.
Try the People Content Creator for free
For the past several years, Yeti and Cupcake Wines have partnered to create a series of impactful, marketing campaigns based around interactive mobile platforms. Last Winter we upped the ante and welcomed Netflix to the team for Cupcake's thrilling "Love is Wine" campaign—a crossover featuring the popular show "Love is Blind."
As part of this campaign, Cupcake Wines released a special Love is Wine Chardonnay, with each bottle featuring a QR code beneath the cap. Scanning the code led users to a Yeti-built interactive platform that offered several fun ways to engage with the brand, including an immersive AR experience that transported users into the world of Love is Blind. Most importantly, each QR code scan allowed users an entry into the Love is Wine sweepstakes, for a chance to win prizes ranging from the iconic Love is Blind Golden Goblet to the grand prize—a luxurious getaway to the Playa del Carmen resort featured on the show.
This November, we partnered with Cupcake Wines once again to launch The Joy of Giving, an interactive marketing campaign designed to inspire customers to support meaningful causes through charitable donations.
Building on the success of previous campaigns, The Joy of Giving invites customers to scan a QR code under their wine caps to unlock a vibrant online experience and cast votes for their favorite local and national charities. Based on the number of votes garnered, each charity would receive a share of the $100,000 in donations pledged by the Cupcake team.
To bring this vision to life, we created an all new design system that visually captures the spirit of giving, generosity and the holiday season—all while staying true to Cupcake Wines’ brand identity. To meet the specific needs of this campaign we additionally enhanced the QR code system with geolocation features, enabling the platform to dynamically display local charities based on users’ locations, ensuring a seamless and personalized experience. To provide Cupcake with the insights necessary to adjust campaign strategies for maximum impact, we integrated advanced analytics tools like PostHog, Forest Admin, and Google Analytics to track user behavior and campaign performance in real time.
Sky’s the Limit is a nonprofit dedicated to empowering underrepresented entrepreneurs by connecting them with mentorship, resources, and support to build sustainable businesses.
After several successful years, the Sky’s the Limit team sought to modernize and improve their platform, aiming for a more user-friendly and impactful experience, but were in need of a strategic product roadmap and a structured plan for implementation.
Yeti came on board and. began our engagement by conducting a thorough design and development audit of their existing platform, identifying critical areas for improvement. Based on our findings we created a product roadmap that outlined essential changes, and prioritized each task based on impact and effort.
To help ensure STL’s ability to manage this roadmap, we ran a thorough audit of their internal development processes. Based on our findings we proposed a range of actionable improvements and mentored their team with strategies for producing more accurate estimates, improving the testing processes, increasing meeting efficiency, and much more.
Throughout this process Yeti’s lead product designer headed the platform redesign effort. Working through STL’s in-progress designs and the key UI and UX challenges we identified, we were able to completely redesign the platform. By combining strategic planning with thoughtful design, we helped Sky’s the Limit move closer to its vision of a modern, intuitive platform that empowers its community of entrepreneurs.
Behind the Scenes at Yeti! Exploring 2024's Internal Projects and Events
If you love podcasts that inspire, inform, and spark creativity, get ready for Yeti’s “Adventure of Inventing” podcast!
Hosted by our CEO and co-founder, Tony Scherba, the Adventure of Inventing will take you on a wild ride through the world of building, scaling, and thriving in the world of product development. From building groundbreaking products to scaling ambitious ideas, Tony sits down with industry leaders, tech pioneers, and creative masterminds to uncover the untold stories, hard-earned lessons, and brilliant insights behind their success. It’s the perfect podcast for anyone with a passion for turning ideas into reality!
We’re beyond excited to share The Adventure of Inventing with you—so keep an eye out for updates! If you’ve created something incredible and want to tell your story, we’d love to feature you on the podcast. Reach out to us, and let’s make it happen!
At Yeti, we know the magic that happens when teams connect in person. That’s why we make it a priority to gather twice a year in inspiring locations across the country. From the stunning red rocks of Sedona to the sunny beaches of San Diego, these retreats aren’t just about escaping the daily grind—they’re about reconnecting, strategic planning, and strengthening the bonds that fuel our success.
This year, our adventures took us to the music filled streets of Nashville, where we unleashed our inner rockstars and recorded an original song (yes, you read that right!), and to San Francisco, where we revisited our roots and cheered on the Giants in their home stadium.
Inspired by our experiences, we created Creating Connection and Growth: Impactful Strategies for Company Retreat Planning. This article is packed with insights and actionable tips to help you design retreats that build stronger bonds, spark fresh ideas, and set your team up for long-term success. If you’re inspired to provide your team with and unforgettable adventure, dive in!
The Yeti team has crafted tons of helpful resources and insightful articles this year, and we’ve rounded up some of our favorites — take a look and see what you might have missed!
Yeti's CTO, Rudy, takes career development pretty seriously. He prioritizes spending time with the team and understanding how he can support their unique needs—whether improving their work environment or helping them chase their career dreams.
This year Rudy realized that his approach to career development had some gaps— he wanted to improve his process, become be more consistent, and provide clear expectations for promotions and raises as well as solid plans for growth
As a solution, Rudy landed on the career development matrix, a tool that maps out career stages and outlines the skills, competencies, and experiences necessary for advancement
With the help of ChatGPT, Rudy was able to create matrices for each position at Yeti, and found that, by fostering targeted growth, identifying skill gaps, and providing visual pathways for progression, these matrices led greater satisfaction and improved performance.
This process was such a game changer for the team that Rudy decided to create a step-by-step guide to creating custom career development matrices using ChatGPT. It’s is a must-read for people managers looking to empower their teams and drive success!
In the race to bring products to market, it’s easy for development teams to prioritize speed over best practices. However, the shortcuts that help you hit the market first can also create technical debt—a hidden burden that threatens your product’s ecosystem and long-term growth.
While taking on technical debt might help you hit tight deadlines, it comes at a cost: a tangled codebase, skyrocketing expenses, scalability roadblocks, and frustrated users, to name just a few.
To help you chart a smarter path forward, we’ve created a comprehensive guide to managing technical debt that includes
We’ve even included a handy checklist to help you spot the subtle warning signs of tech debt before it becomes a bigger problem.
Download your guide to managing technical debt!
Did you know that a staggering 21% of apps are abandoned after just one use? One of the primary culprits of this alarming rate of app abandonment is a tedious and unclear onboarding experience.To put it frankly, subjecting users to a frustrating setup process spells doom for sustained engagement - underscoring the importance of a seamless onboarding process.
While Onboarding is an indispensable process, it's crucial to remember that bombarding first time users with excessive information and complex tasks is a surefire way to drive them away. As barriers to entry increase, so does the likelihood of your app being abandoned.
Fortunately, there's a science to great onboarding. In "Mastering the Art of Seamless Onboarding for Connected Software," we unveil our secret sauce for designing a process that primes users for success, and leaves them with a lasting, positive impression. In it you’ll learn our strategies fo:
As we close out this remarkable year, we can’t help but feel a deep sense of gratitude for the opportunities we’ve had and the incredible partnerships we’ve built. From innovative projects that challenged us to dream bigger to meaningful moments that strengthened our team, 2024 has been a year to remember.
But we’re not slowing down. As we look ahead to 2025, we’re filled with excitement for what’s on the horizon. New challenges, fresh collaborations, and groundbreaking innovations await—and we can’t wait to share them with you.
Thank you for being part of our journey. Here’s to continuing to build, innovate, and thrive together in the year ahead. Let’s make 2025 unforgettable!
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