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A 3-Step Process for Creating Great Products Every Time

July 10, 2019

The future of any startup hinges on it's ability to hit development home runs early on. 7 in 10 upstart tech companies fail within the first two years, so getting development process correct from the get-go is crucial to your company's success.

At Yeti we use a process we call “Applied Agile” to ensure that everything we develop works and makes sense for the target audience and our executive stakeholders. It's helped us avoid the common pitfalls of development and allows us to work together to build stronger prototypes and products.

In our experience we've found that sticking to the following three principles allows use to overcome development obstacles and create better products. Continue reading at

is a CEO + Founding Partner at Yeti. Tony has been developing software since high school and has worked on digital products for global brands such as Google, MIT, Qualcomm, Hershey’s, Britney Spears and Harmon/Kardon. Tony’s writing about innovation and technology has been featured in Forbes, Huffington Post and Inc. At Yeti, Tony works on strategy, product design and day to day operations, hopping in and working with the development teams when needed. Follow Tony on Twitter.

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A 3-Step Process for Creating Great Products Every Time
Yeti (415) 766-4198