CEOs: Invest in UX Design With These 3 Tips or Get Left Behind

November 22, 2017

Having grown by three hundred fifty-three times in just five years and hired more than a hundred people within eighteen months, Airbnb is the epitome of a unicorn. But it didn't get there solely through stellar marketing, product management, or leadership. No, it did so in large part through an unrelenting focus on experience design.

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A poor user experience is enough to drive away seventy-five percent of your online customers. To avoid being left behind, take the following steps to seek stakeholder buy-in for your UX initiative.

Read the full article on CEOWORLD.

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