california app design company

Yeti Launches “The Ultimate Guide to Prototyping Success”

July 26, 2016

New Whitepaper from SF-based Design and Development Studio Provides Candid, Actionable Approaches to Implementing Time-and Money-Saving Prototyping Processes

San Francisco, CA - July 26, 2016 - Today, San Francisco-based design and development studio, Yeti LLC, launched their magnum opus on prototyping, “The Ultimate Guide to Prototyping Success.” The whitepaper provides explanation of common language used in prototyping, why and why not to prototype, and an actionable how-to approach to prototyping.

Yeti has accumulated years of experience in prototyping as a result of working with companies such as Playstation and Weathermob as well as projects like Chelsea Handler’s Gotta Go app and Yeti’s own virtual reality app, Tiny Eye.

The Ultimate Guide to Prototyping Success includes:

  • Three Primary Reasons for Prototyping: Is an idea feasible? What can be learned from failing quickly? How do you get the most ROI in terms of making better product decisions? 
  • How to Know When NOT to Prototype: Is the idea new and fresh, or is it really building new features onto an existing product? Is the market already proven? If it’s a non-visual product, does a prototype still make sense? 
  • How to Approach Prototyping: Is it low-fidelity or high-fidelity, i.e., can it be something as simple as hand-drawn or does it need to be design-oriented or, in rare cases, fully functional? 
  • Stages in the Prototyping Process: From identifying risky assumptions and timeboxing a lean team to assessing validation from users and figuring out next steps based on feedback. 
  • Five Common Misconceptions About Prototyping: Should a prototype be taken into production? (Hint: No.) Does it need to be fully functional? Isn’t prototyping just for entirely new products? 
  • Five Common Prototyping Pitfalls to Avoid: Design perfectionism, over-engineering, too many cooks in the kitchen, and more pitfalls that eat away at budget and resources and detract from the leanness and agility of prototyping. 
  • Top Ten Tips For Prototyping Success: A hit list of ten things to do or not do that will lead to a productive prototyping experience, including the importance of giving every side a voice, why done is better than perfect, and focusing on feedback as the ultimate goal. 

The Ultimate Guide to Prototyping Success also includes a handy list of design and development tools that can be used to help product developers build their own prototypes.

“At Yeti, we love to experiment,” said Yeti CTO and cofounder, Rudy Mutter. “Prototyping is one of the best ways to test an idea not only because we can build something and prove that it will work, but also because we can fail quickly and cheaply and still reap the rewards of learning from the experience.”

To download the whitepaper, please visit “The Ultimate Guide to Prototyping Success.”

For more research and resources from Yeti, please visit the company’s Resources page.


About Yeti LLC

Founded in 2010 by Tony Scherba and Rudy Mutter, Yeti is a collaborative product design and development studio that works with companies to bring their software product ideas to life. Clients include Google, PlayStation, AKQA, Qualcomm, MIT, and Westfield Shopping Centres. For more information, please visit

is a CEO + Founding Partner at Yeti. Tony has been developing software since high school and has worked on digital products for global brands such as Google, MIT, Qualcomm, Hershey’s, Britney Spears and Harmon/Kardon. Tony’s writing about innovation and technology has been featured in Forbes, Huffington Post and Inc. At Yeti, Tony works on strategy, product design and day to day operations, hopping in and working with the development teams when needed. Follow Tony on Twitter.

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Yeti Launches “The Ultimate Guide to Prototyping Success”
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