Yeti's Process Explained

For over a decade we’ve collaborated with teams and individuals to design and develop meaningful digital products. In that time we’ve also developed a collaborative process that allows us to create apps that both you and your users will love, while remaining within your timeline and budget constraints. 

Our three step process includes:

1. Sharing your vision with the Yeti team

2. Working together to collaboratively workshop solutions

3. Yeti turning your vision into reality!

‍Step One:
Share Your Vision

You’ve probably already done a considerable amount of brainstorming around your app idea - you may have even created sketches outlining what your app will look like, the features it will include and how it will work. Now is your opportunity to let your vision shine as you share it with the Yeti team! 

Together we’ll explore your idea, provide some insight into the viability of your product and give you ballpark figures for the cost and time required to complete the project. Take a look at this article for information regarding the average cost and time required to create an app and more frequently asked questions.

If all goes well here, we’re ready to move on to the next step in the adventure of inventing - workshopping solutions!    

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Step 2:
We’ll collaboratively workshop solutions

Every day over 5000 apps are submitted to the app store. Some are successful, while many fail to thrive. What are the differentiating factors in these cases?
In our decade of experience we’ve learned that creating a successful product isn’t just about building something that “works'' - it’s about solving a real world problem with a product that feels great to use. For this reason, taking the time to thoroughly explore the problem you’d like your app to solve, and the people for whom you are solving it is an absolutely crucial first step.

To dive into these issues, we’ll set up a series of collaborative workshops that will allow us to gain a deep understanding of what we will be building and who we will be building it for. These workshops include:

• Defining User Personas and Empathy Mapping
  ‍Creating an app that people want to use requires an understanding of exactly who those users are. This allows us to tailor the user experience in a way that meets their needs and solves their problems. User personas allow us to understand exactly who your app’s ideal user will be, what they are struggling with and how your app will help them solve their problem. (Curious why you can’t just create an app for “everyone”? Take a look at this video.)

• User Journey Mapping
  A user journey map documents the actions your user will take when using your product, including how they will be introduced to it and why they will use it. This provides us with an understanding of how users will experience your product, and will document the value it will provide them, helping to ensure that your app meets expectations.
  
  
• Ideation & Prioritization
  Ideation is where the fun really begins! Here, we’ll begin generating solutions for one of the pain points you've identified in your user journey map. We’ll all work together to brainstorm, sketch and discuss several possible solutions.
  
  Once we've chosen the best ideas we’ll work to prioritize the most important aspects of the product, looking for the areas where we can make the biggest impact. This will allow us to decide on our MVP, or Minimum Viable Product - a scaled down version of your product, consisting of only the most essential features necessary to attract early-adopters and validate your product idea.
  
  

‍Once we’ve completed these workshops with you and your team we’re ready to get to work on the design and development of your app!
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Step 3:
‍Our Experienced Team Will Make Your Vision a Reality‍

Now that we have a solid idea of what we’re building, Yeti’s designers and developers will begin turning your vision into a reality!

We’ll be working in two week cycles called sprints, which consist of designing, developing and testing specific deliverables. During our bi-weekley sprint wrap up meeting you’ll have the opportunity to review and evaluate our work before we move on to the next deliverable. This is mutually beneficial as consistent feedback allows us to make adjustments sooner rather than later, meaning that changes aren’t nearly as costly or time consuming as they would be otherwise.

To ensure we’re always on the same page you’ll be invited to a few other meetings including stakeholder check-ins and vision alignment meetings, in which we’ll assess any completed work by comparing it to the benchmarks established in the project roadmap. During these meetings we can adjust the work we’re doing based on your strategic goals.

Throughout the design and development process we’ll be conducting user testing with real users. By asking users to validate our assumptions about content, task flows and interactions, we help ensure that your app is being received and used as we’ve intended.

Once your app has been designed and developed, we’ll work with you to ensure it successfully launches, including getting placed in the App and Google Play stores. Should you need continued support, or decide you want to add more functionality to your product, we’re always excited to continue work with our clients!
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We're so excited to join you on the adventure of inventing! If you have any questions, or would like to get started on a project, drop us a line - we'd love to chat!